TRIVENI ENGINEERING & INDUSTRIES LTD

Created Online Presence to reach a wider set of targeted audience | Conglomerate

About Triveni:

Triveni is one of the largest integrated sugar manufacturers in India and a market leader in engineering businesses, spanning power transmission, water & wastewater treatment solutions, and defence. Triveni Engineering & Industries Limited (TEIL) is an Indian conglomerate with diversified businesses headquartered in Noida, India. It was founded in 1932.

Service Objective:

Organic Content
Keyword Ranking
Brand Awareness
Customer Acquisition
Online Presence
Top-Of-The-Mind Recall

Services Provided:

Social Media Marketing
LinkedIn Marketing
Search Engine Optimisation
Content Marketing
Website Optimisation

Campaign Strategy:

We created an on-site conversion optimization plan that consisted of a more prominent and visual call-to-action system. Then, downloadable resources were placed behind lead capture forms.

A well crafted strategy was placed to increase volume of Outbound Leads via LinkedIn Ads. Simultaneously, we worked on increasing engagement levels and carried out consistent activities over the platform.

Subsequent Brand Awareness was generated over LinkedIn via video posts, static graphics created with high quality content to reach the targeted audience. A considerable increase in the number of organic followers began to arise.

Campaign Execution:

1. Keyword Placement

We combined a list of keywords across all the suitable categories.

Then we identified the main keywords and divided the same by ranking them into three buckets, keywords in top 10, keywords in top 20 and keywords in top 30.

1st Bucket - Keywords in top 10
2nd Bucket - Keywords in top 20
3rd Bucket - Keywords in top 30

2. Blogging

Using the set of keywords, effective content through blogging was put up on the websites in an effective and planned manner, which aimed at redirecting engaged readers to further explore Triveni.

We optimized the existing content for the new/targeted keywords, provided suggestions for the trending blog post topics, and helped generate brand awareness as well as boost keyword popularity by internal linking in the blogs.

Guest Blogging was carried out with third-party websites. We analyzed the content as per the user intent.

3. Search Engine Optimisation

With effective keyword placements, the ranking began to increase - followed by Search volume, position, monthly traffic, keyword difficulty, and the set target was achieved.

Backlinks are essential aspects of the Search Engine Optimisation process. They offer authority to a page and site's domain, and help drive referral traffic. To start with the link building process, we began building the overall domain authority using links from relevant websites in the same domain and niche.

4. Lead Generation

Effective SEO resulted in high organic traffic and connected potential buyers to the listed properties. Further, it generated demand for the business and began building Top-Of-The-Mind Recall for Triveni.

5. Website Optimization

Once the website SEO was ready, it was further analyzed for technical glitches needed to be fixed on priority.

It resulted in optimized web pages for Local SEO, local keywords in Meta Title, Description, URL, Heading, Content, Image Alt Tag etc., Resolved Indexing and Crawling issues, Fixed broken links and 301 redirection, and more.

Overall Growth in the Brand Engagement

The Way Forward for Triveni:

Organic content base built for the brand will increase its authenticity throughout.
Generated leads will serve as potential customers for the brand.
Keyword Ranking will be retained as long as the provided strategies are followed.