Hitachi Systems Micro Clinic Pvt. Ltd PPC Case Study

( Pay Per Click )
About Hitachi Systems Micro Clinic Pvt. Ltd

Hitachi Systems Micro Clinic is a renowned brand in India for Integrated IT Solutions. Having expertise in providing designs, develops, executes, and supports custom IT infrastructure services and solutions. The company collaborated with Hewlett Packard Enterprise, selling their products through effective Google AdWords campaign which entirely planned, executed and completely owned by Technians Softech Pvt. Ltd., Gurgaon.


Project Summary

  • Service Provided: PPC, Search Advertising, Landing Page Design
  • 3 Main Products Category : Server solutions, Storage solutions, Networking solutions
  • Results: 7.87% conversion rate and 2400% return on ad spend
  • The Pain Points

    First, the microsite Technians’s expert team got to work immediately, creating a suitable single-page, campaign-specific website to engage with new customers. By driving traffic from highly targeted Pay Per Click search advertising, interest from new customers was ensured by offering Special Offer to a competition requiring an exchange of personal information. Advertising continued even after the competition entry was complete, ensuring that site visitors would see Special Offer search ads relating to the devices of Hewlett Packard Enterprise. With Technians managing the full process, a high quality of work was maintained from the creation of Highly attractive and targeting ads through the Dynamic Keywords Insertion and Customizing Text Ads.

    How We Helped

  • Improvements in direct sales were key. Technians provided this to Hitachi Systems Micro Clinic India through a powerful and precise Pay Per Click campaign, involving the creation of a tailored website with which to convey the strengths of the product and brand to customers shopping in an already crowded and competitive market.
  • It couldn’t be just any campaign. It was vital that the Pay Per Click work was highly engaging so as to increase qualified leads and tap into unaware potential customers within a specific demographic that was defined by their income and lifestyle.
  • What We Achieved

  • The campaign initially suffered from success! The ad targeting was so effective that the caps were put in place to ensure an appropriate limit on exposure to potential customers.
  • With over 0.25 million impressions achieved for Hewlett Packard Enterprise, a fantastic figure of over 38,000 site visitors and a 7.87% conversion rate was achieved.
  • But that wasn’t all. Technians was responsible for many other PPC marketing campaigns over a one-year period. These campaigns generated millions of ad impressions and thousands of sales. Combined with the other campaigns managed by Technians, Hitachi Systems achieved a return of 2400% of the total expenditure on ads.

  • Thanks for Technians team who has supported in implementation of CRM product in very short period of time. The overall experience in dealing with you and your team was quite satisfactory. We look forward for any support if required in future.

    ATUL GUPTA Vice Prisedent APOLLO FIEGE Integrated Logistics Pvt Ltd