Gone are the days when ’one size fits all’ strategy ruled over the marketing world. The approach where companies transmitted the same message to almost every customer is long gone as well. In this age, businesses have easy access to customer data that enables them to personalize their approach for maximum success. In business-to-business (B2B) …
Some website projects like portfolio pages, product sites, and sometimes company pages too, work better with single page designs. Portfolio Pages are the one where you portray who you are, what you do, etc. Product sites are the ones where you can buy or see information about a product whereas company pages are the one …
Google has confirmed that it will not index the page or the content of your website if it requires cookies for viewing the content. John Mueller said in its Tweet that Google almost certainly cannot index a page that requires cookies. He said that you need to make sure to “remove the dependency” on cookies …
Competitive analysis is one of the first stages of building a strong SEO campaign. To beat the competition, you should keep your eyes on your competitors. Tracking competitors’ keyword rankings, campaign content, social and brand mentions, and other digital marketing strategies help your social media and content teams to collaborate better on the campaign and …
Receiving colossal traffic is an excellent signal for your website, but is your work over here? Contributor Stephanie Leonne says “it’s time to implement a conversion rate optimization campaign.” Every search engine optimization specialist understands that SEO is a never-ending process. Every time you think, you have implemented all the algorithmic changes to the website, …
The prime motto of any digital marketer is to design a high converting landing page. The motive of the landing page is to make the visitors click and visit another page on your site or get visitors to buy or learn something (include commenting and feedback submission). While creating an attractive landing page for your …
As a blogger, you do everything on your website (like Implementing latest UI/UX design, writing great content, Product videos etc.) to generate high traffic. But, in spite of all this, if you are unable to achieve the goal, it demotivates you, and you wonder why it has happened? Apart from publishing quality content and creating …
Are you tired of bad ranking on Google Search Engine and want to improve your page’s position on SERP (Search Engine Result Page)? Then one of the remedies lies in reducing the “Bounce rate.” Bounce rate is when a visitor comes to your site to get the desired information, but instead of staying for some …
In this competitive era, it is essential for a brand to interact with their customers both regularly and personally, to create a strong bond of trust among the audience. A brand needs to ensure that the communication with the customer should be prompt and consistent. In short, customer engagement strategies should be crafted in …
Anchor text is very important for the perfect SEO for your website. Many people have read about it and have seen it too but they are unaware of what the anchor text is and why is it necessary for SEO optimization. Looking at its benefits this has been considered as one of the important SEO …
