At the end of June, Facebook released a brand new tool that has the potential to revolutionize ad transparency for every Facebook Page. The tool will help visitors see the ads even if they are not the target audience for it. This new development enables Facebook users a deeper insight into the activities of advertisers. …
Received BAM (Branding, Advertising and Marketing) award 2018 in the category of “Most Promising Digital Marketing Agency” for planning, conceptualizing and developing creative digital marketing campaigns. Our Success Mantra It is the matter of extreme pleasure for Technians family to receive this esteemed award from Mr Annurag Batra, chairman of BW Businessworld- the 36 …
The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …
ROI stands for return on investment or return on marketing investment. It is also called MROI or ROMI sometimes, both ‘M’s standing for ‘marketing’. It refers to the profit you make from your marketing investment. A high ROI implies good marketing investment where the money invested proved to have been well spent. A low ROI …
When is the last time you wrote a Meta description and did not struggle with the word limit? We have to edit it at least twice to squeeze in all important keywords and facts into what we all think was a very miserly allocation for character count. You read that right, ‘was’. The new Google …
Lead generation is one of the important terms you will hear a lot in Digital Marketing. It refers to the act of initiation of contact with a potential customer, to get their attention. But if you want to catch the attention of as many people as possible with a lead generation ad, you need to optimise …
Search Engine Optimization is the ladder to success for the digital marketing influencers. Since technology has engrossed our lives, most of us rely on the internet for everything. In that case, there is an amount of toil on the shoulders of influencers to aggrandize their strategies. If you are looking forward to get noticed, then …
Remarketing and Retargeting are two words that you must be familiar with if you are trying to get your website to rank or your business to get popular on a national, local, or global level. If you start having a discussion about remarketing vs retargeting you will hear all kinds of contradicting opinions because …
Marketing is fun as well as crucial. Even if you have no degree in marketing, no matter what career background you come from, if you want to start a business, you can learn it at any point in life. But, the crucial part comes while creating an online presence for the business. Learning Traditional …
As another year passes by, 2018 has witnessed some dramatic shifts in the digital marketing trends. Gone are the days when people awaited for the morning newspaper searching for news and completely relied on their radio. As technology is no more a newborn baby to the society, digital marketing trends are having tremendous changes. …
