PPC abbreviated for pay-per-click is a form of internet marketing where the advertisers pay an amount every time the ad is clicked. It also drives more website traffic. It can be considered a way to buy visits to your website. The Benefits of PPC advertising are more. Advertisers prefer PPC advertising as the advertisers can …
Receiving colossal traffic is an excellent signal for your website, but is your work over here? Contributor Stephanie Leonne says “it’s time to implement a conversion rate optimization campaign.” Every search engine optimization specialist understands that SEO is a never-ending process. Every time you think, you have implemented all the algorithmic changes to the website, …
So your homepage isn’t converting the way you thought or would like it to? We recently re-designed a homepage for one of our clients, PeopleDoc, with that very challenge in mind. We wanted to create the best possible solution for their industry. To do this we had to analyze a few different key elements on …
Joanna Wiebe of CopyHackers once said “the shorter the copy, the less time people think they have to spend on it.” Unfortunately, how many among us can really say she’s wrong? When was the last time you spent more than five minutes on a subject line? How about a form title? a navigation link? I …
Conversion rate optimization (CRO) is a fundamental element of Inbound Marketing and one of its biggest advantages over traditional forms of advertising. If you’re unfamiliar with conversion rate optimization, it essentially means tweaking certain aspects of your website or landing page to increase the percentage of people who convert (i.e. opt-in, make a purchase, etc.) …
If you walk into a mall for the first time, chances are you probably won’t know where you’re going and will need to look at a directory. That directory is what helps you navigate through the building. Without it, or with a poorly made one, you’d probably get lost. Your website’s navigation acts the same …
Whether you’re looking for a simple A/B testing tool or you need an all-in-one Conversion Rate Optimization (CRO) machine, there are tons of different software to choose from with new products hitting the market regularly. The question many are asking is “Which CRO tool is right for me?” Ultimately, you and your team will have …
Hotjar is one of the newest, and most powerful, conversion rate optimization (CRO) tools available to marketers right now. It combines features such as A/B testing, multivariate testing, heat mapping, scroll mapping, web analytics, funnel analysis, mobile analytics, user testing, expert feedback, and concept testing all into one easy-to-use and affordable software. After a successful …
I love a deal. I come from a long line of bargainers, extreme couponers, and bulk buyers. I mean, those Cheetos were on sale. How could we not buy five bags, right? But unfortunately for Marketers and sales teams across the globe, not all buyers are as easy to convert as me and my clan. …
Conversion Rate Optimization (CRO) is among the most valuable skills a marketer can have, but like any skill, it requires guidance, practice, and fine-tuning. One of the easiest ways to stay up-to-date with all things CRO is to follow experts on Twitter where they provide new resources and insights on the latest trends. To help …
