A popular term in the marketing industry is brand equity. It defines the depth of the brand name and indicates the customer perception’s value of your organization. It denotes the market capitalization of an organization that is not defined by liabilities, assets, intellectual property, or revenues. In short, Brand Equity = Total Market Value Of …
It is a proud moment for the Technians family as we receive the “Digital Agency of the Year 2019” Award by Mandira Bedi & Rannvijay Singh. On Sep 29th, 2019, this honor was bestowed upon us by Indian brands of the Year Jury in association with APS Media & Research. The foremost priority of our …
Received BAM (Branding, Advertising and Marketing) award 2018 in the category of “Most Promising Digital Marketing Agency” for planning, conceptualizing and developing creative digital marketing campaigns. Our Success Mantra It is the matter of extreme pleasure for Technians family to receive this esteemed award from Mr Annurag Batra, chairman of BW Businessworld- the 36 …
The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …
ROI stands for return on investment or return on marketing investment. It is also called MROI or ROMI sometimes, both ‘M’s standing for ‘marketing’. It refers to the profit you make from your marketing investment. A high ROI implies good marketing investment where the money invested proved to have been well spent. A low ROI …
One of the most crucial aspects of business throughout the history of business has been customer relationship. It is not just in this digital age that customer relationships are relevant. The importance of CRM cannot be overstated. There are many reasons why we use CRM Software. Since customer relationship is an indispensable aspect of a …
Growfitter.com, machine learning powered platform, has acquired pre-series A funding round of $600,000 from SQue Capital, Mumbai and San Francisco based venture capital firm. After this funding round, Karan Chellani who is a partner at SQue will soon join the board of Growfitter as adviser. About Growfitter Growfitter was established by Sanmati Pande who …
We know that we all crave for a cost effective shopping and when it comes to the online shopping then people are always trying to get the best deals at lowest price offer. That’s why Gopaisa.com comes in to existence as a revolutionary platform where one can get the highest cashback for a payment and …
AS per a report of wall street journal on 31st of May, finance’s head of Uber Technologies Inc is leaving as the company reveals proceeded with huge misfortunes for the early quarter of the years. It also revealed that, the ride hailing giant’s first quarter revenue was up by 18% from the fourth quarter …
TENCENT, Chinese tech mammoth that had started the eminent messaging platform called WeChat and its coherent payment platform called WeChat Pay, is making an investment in Airwallex, Melbourne-based cross-border payment startup. Through this investment, Chinese giant is seeking to expand beyond its native China. About Airwallex The company was established in 2016 after seeing great potential …
