Reliable Ways To Measure Brand Equity

Reliable Ways to Measure Brand Equity

A popular term in the marketing industry is brand equity. It defines the depth of the brand name and indicates the customer perception’s value of your organization. It denotes the market capitalization of an organization that is not defined by liabilities, assets, intellectual property, or revenues. In short, Brand Equity = Total Market Value Of …

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Technians Bags Digital Agency of The Year Award 2019


It is a proud moment for the Technians family as we receive the “Digital Agency of the Year 2019” Award by Mandira Bedi & Rannvijay Singh. On Sep 29th, 2019, this honor was bestowed upon us by Indian brands of the Year Jury in association with APS Media & Research. The foremost priority of our …

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Technians wins BAM Award 2018

BAM Awards 2018

  Received BAM (Branding, Advertising and Marketing) award 2018 in the category of “Most Promising Digital Marketing Agency” for planning, conceptualizing and developing creative digital marketing campaigns. Our Success Mantra It is the matter of extreme pleasure for Technians family to receive this esteemed award from Mr Annurag Batra, chairman of BW Businessworld- the 36 …

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7 Steps to attain Digital Transformation for an Accelerating Impact on Business

digital transformation

The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …

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How to Measure ROI of your Marketing Campaign

what is ROI

ROI stands for return on investment or return on marketing investment. It is also called MROI or ROMI sometimes, both ‘M’s standing for ‘marketing’. It refers to the profit you make from your marketing investment. A high ROI implies good marketing investment where the money invested proved to have been well spent. A low ROI …

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14 Reasons Why CRM Is Important For Every Business In 2020

Why CRM Is Important

One of the most crucial aspects of business throughout the history of business has been customer relationship. It is not just in this digital age that customer relationships are relevant. The importance of CRM cannot be overstated. There are many reasons why we use CRM Software. Since customer relationship is an indispensable aspect of a …

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Growfitter backed by SQue Capital for fitness awareness using Machine learning, machine learning powered platform, has acquired pre-series A funding round of $600,000 from SQue Capital, Mumbai and San Francisco based venture capital firm. After this funding round, Karan Chellani who is a partner at SQue will soon join the board of Growfitter as adviser.   About Growfitter Growfitter was established by Sanmati Pande who …

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Uber’s Finance Head Leaves after $708 Mn loss

  AS per a report of wall street journal on 31st of May, finance’s head of Uber Technologies Inc is leaving as the company reveals proceeded with huge misfortunes for the early quarter of the years. It also revealed that, the ride hailing giant’s first quarter revenue was up by 18% from the fourth quarter …

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Airwallex Acquired US$13 Million In Series A Funding Round Led By Tencent

TENCENT, Chinese tech mammoth that had started the eminent messaging platform called WeChat and its coherent payment platform called WeChat Pay, is making an investment in Airwallex, Melbourne-based cross-border payment startup. Through this investment, Chinese giant is seeking to expand beyond its native China. About Airwallex The company was established in 2016 after seeing great potential …

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