SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEO is the act of improving the visibility of a website’s outcomes on specific search engines through unpaid forms of online advertising. It is used to increase traffic to a website by improving its rank on the search engine pages. Seo is a long term strategy that would take time but will give you fruitful results in the longer run.
SEM is the act of improving the visibility of a website's outcomes on specific search engines through paid advertisements. It includes Search Engine Optimization, contextual advertising, AdSense, social networking, pay-per-click (PPC), Google Ads, and so on. With SEM you can avail instant results with every penny you spend. A short term effective strategy to attain maximum visibility in no time.
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results.
Effective campaign management for Search Engine Marketing is critical because it allows businesses to reach their target audience at the right time with the right message, maximizing their return on investment. Without proper management, campaigns can quickly become inefficient and ineffective, wasting valuable resources and hindering a company's growth.
- Machine Learning Optimization
Our media campaign specialists are all set to leverage the big data tool and create intent oriented effective campaigns that drive striking results.
Offering Transparency to our clients is our utmost priority. From planning effective campaign strategy to achieving striking results you will be a part of the journey in every step. Your valuable feedback and our strategy expertise will make a killer combo.
- Lower your cost per acquisition
Our SEM strategy is worth every penny you pay for. We value the money you bring in to scale your business hence we ensure that you achieve effective results but in a cost-effective way. Bringing the cost down and productivity up is our forever agenda.
Keep an eye on your campaigns so that not just us but you also have a thorough idea of how your campaign is performing. Like we said earlier we believe in transparency in every step.
Want to know the secret to a well optimized campaign that yields high revenue?
Ensuring every trial counts! We make sure every trial test gives us stronger key findings to further work on that helps you save cost and achieve effective results.
- Keyword and Bid Management strategy
We have the right kind of tool and team that will help in researching the best kind of keywords and strategy that makes your competitors irrelevant in no time.
Laser Targeting is the secret sauce by which you are able to reach your ideal user customer. Targeting is a crucial aspect of creating a powerful SEM strategy. Here are some common targeting methods that can be used:
Keyword targeting: Targeting the right keywords can be a game changer while drafting an Ad Campaign. This involves selecting specific keywords and phrases that are relevant to your business and using them in your ad campaigns. This can help ensure that your ads are shown to people who are actively searching for the products or services that you offer.
Geographic targeting: Do not miss the opportunity to target your audience location wise. This allows you to target specific geographic locations, such as countries, regions, cities, or even neighborhoods. This can be useful if you have a local business or if you want to focus on a particular market.
Demographic targeting: Leverage the opportunity to target your ideal audience on different levels that involves targeting specific segments of the population based on characteristics such as age, gender, income, and education level. This can help to ensure that your ads are shown to the most relevant audience.
Device targeting: It is important to find out where your customer base is most active on. This allows you to target specific types of devices, such as desktops, laptops, tablets, or mobile phones. This can be useful if you want to optimize your ad campaigns for a particular type of device.
Interest targeting: Leverage the data and target your audience on the basis of interest. Interest targeting is considered an intent oriented targeting where the rate of converting the user is high. This involves targeting people based on their interests and behaviors. This can be done through data analysis, such as examining users’ search history, social media activity, and other online behaviors.
Google Audience: We at Technians are proud to reveal that we have Google as our partner with 5000+ Audience to leverage from.
Ad placement targeting: This involves selecting specific websites or digital platforms where you want your ads to appear. This can be an effective way to ensure that your ads are shown to people who are interested in the types of products or services that you offer.
By using a combination of these targeting methods, businesses can create highly effective campaigns that reach the right audience, at the right time, and in the right place. This can help to improve ad relevance, drive higher click-through rates, and ultimately achieve higher return on ad spend ROAS.
