Ananda

A brand study around effective utilization of digital media to enhance brand’s awareness, leading to increased conversions

Industry: FMCG
About the Brand: Ananda is one of India's largest dairy brands, appealing to a wide range of milk and milk products in the areas across Delhi and the National Capital Region (NCR), Uttarakhand and Uttar Pradesh.

    Services Offered:
  • Brand Identity
  • Brand Messaging
  • Brand Strategy
  • Digital Strategy
  • Paid Marketing
  • Search Engine Optimisation
  • Web Design
PROJECT ROADMAP:

Brand Overview:

Ananda Dairy is a privately owned Indian dairy product manufacturer, based at Bulandshahr, Uttar Pradesh. The seed of soaring success of Ananda were sown by Mr. Radhey Shyam Dixit. Under its supply network, Ananda has over 5,000 villages and more than 2,00,000 dairy farmers from states like Uttar Pradesh, Haryana, and Punjab. The current production capacity of the company is 1,500,000 liters of milk a day, out of which they collect over an average of 8,00,000 liters of milk from dairy farmers.

The Challenge:

The client was facing several issues regarding conversion and organic reach via their social media pages and their landing pages. We needed to reappraise the digital footprints of the brand and implement an effective social media strategy to promote their products and eventually build up brand awareness and increase their conversions.

The Objective:

Building brand identity via digital media platforms to create awareness and generate conversions

The Solution:

We analyzed the brand’s existing digital media presence, their social media posts, digital strategies and created engaging and compelling content for various digital media platforms and landing pages as well. We also focussed on the scope of their Ad improvement to target the right set of prospective audience. To widen the scope of improvement, we prepared promotional plans for both organic and paid media.

The Results:

With focussed targeting via Social Media Ads, Search Engine Optimisation, we achieved an increase in quality visitors. The targeting also included Google Search Ads and Remarketing campaigns on Google Display Network and social media platforms. This strategy helped us to achieve the following metrics:

  1. Increased engagement over the social media platforms by more than 100%
  2. Increased in inflow of B2B leads organically

 

 

MILESTONES ACHIEVED

Through our well-planned strategic approach for enhancing Ananda’s digital media presence, we curated engaging and compelling content for their digital media platforms and landing pages as well. To widen the scope of improvement, we prepared promotional plans for both organic and paid media. With this approach, we were able to gain the following metrics for the project:
Audience
Reach

+ M

Post
Engagement

M

Facebook
Followers

+ K

Google Ads
Impressions

+ M

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