A brand study around effective utilization of digital media to enhance brand’s awareness, leading to increased conversions
Ananda Dairy is a privately owned Indian dairy product manufacturer, based at Bulandshahr, Uttar Pradesh. The seed of soaring success of Ananda were sown by Mr. Radhey Shyam Dixit. Under its supply network, Ananda has over 5,000 villages and more than 2,00,000 dairy farmers from states like Uttar Pradesh, Haryana, and Punjab. The current production capacity of the company is 1,500,000 liters of milk a day, out of which they collect over an average of 8,00,000 liters of milk from dairy farmers.
The client was facing several issues regarding conversion and organic reach via their social media pages and their landing pages. We needed to reappraise the digital footprints of the brand and implement an effective social media strategy to promote their products and eventually build up brand awareness and increase their conversions.
Building brand identity via digital media platforms to create awareness and generate conversions
We analyzed the brand’s existing digital media presence, their social media posts, digital strategies and created engaging and compelling content for various digital media platforms and landing pages as well. We also focussed on the scope of their Ad improvement to target the right set of prospective audience. To widen the scope of improvement, we prepared promotional plans for both organic and paid media.
With focussed targeting via Social Media Ads, Search Engine Optimisation, we achieved an increase in quality visitors. The targeting also included Google Search Ads and Remarketing campaigns on Google Display Network and social media platforms. This strategy helped us to achieve the following metrics:
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