OUR HYPER-EFFICIENT PPC SERVICES

Maximize
Your Advertising
Return on Investment

We combine the power of technology, strategy, and experience to run data-driven cross-channel PPC campaigns that drive your brand forward.

WITH OUR MULTI-CHANNEL PPC

Sky is
NOT the Limit!

Our account-based strategy allows us to determine your needs, understand your customers, build a custom strategy, and run cross-channel campaigns that deliver unprecedented growth.

WITH OUR

Cross-Functional PPC Approach

your digital advertising delivers unprecedented results!

By combining multiple services from our Studio and Technology Departments, we make sure your ads secure a better placement at a lower CPC. The results are higher CTRs and more conversions.

SUPPORT YOUR PPC CAMPAIGNS WITH THESE

Traffic and Conversion BoostersYour ads are running but you’re not getting enough traffic and sales. This could happen if there are problems with your ad creative, keyword strategy, and data analytics. The position, CPC and CTR of your ads depends on your ad’s quality, which in turn depends on your creative strategy, keywords selection, and conversion rate. We combine extraordinary creativity from our Studio department and state-of-the-art analytical and testing tools from our Technology department with complementary Agency services to create laser-targeted campaigns that deliver your goals. With your PPC campaign humming, we bring back lost visitors with retargeting ads and bring you more organic traffic through SEO.

  • Conversion Rate Optimization
  • Search Engine Optimization (SEO)
  • Data and analytics
  • Social Media Creatives
  • Landing Page Design
  • Video Ad Production

WE SPECIALIZE IN DESIGNING

Smarter PPC Campaigns that
Deliver Faster Growth

Our full-spectrum PPC ad management services align your keyword strategy, ad creative, and landing pages
with your customer’s intent, demographics and behavior. As a result, your ads get clicked more often and send you more qualified customers who are ready to buy.

WORKING WITH US YOU CAN

Secure Better Ad Placements

at a lower CPC and outperform competitors

Our account-focused, data-driven approach to PPC gives you an unfair edge over competitors and helps you grow faster.

To help you attract interested and qualified customers from Google, Bing, Facebook, and other PPC platforms, we adopt a comprehensive strategy that is rooted in your customer’s behavior.

PPC Account Set Up: We create or review your PPC ad account on Google and other relevant platforms and audit your keywords and previous campaigns.

Keyword Strategy: Using Google Keyword Planner, AHREFS, MOZ, and other cutting-edge tools, we find the most effective keywords to drive your PPC.

Competitor Research: We track your competitors’ advertising strategy and the keywords they are using and exploit the weaknesses in their strategy.

Your bid determines where your Google ads appear in search results, as well as how much you pay each time someone clicks on your ad.

Cost per Click (CPC): Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites. It is one of the most common terms you’ll hear when doing PPC campaign management.

Cost per Mille (CPM): Cost per mille (CPM) is a cost per thousand impression bid model. Your business pays for every thousand people that view your ad. You don’t pay for clicks, but rather, pay when your ad appears in search results. An impression is a metric that counts the number of ad views or viewer engagements that an advertisement receives.

Cost per Acquisition (CPA): Cost per acquisition (CPA) is how much you want to pay per conversion. With this measurement, you either specify a maximum CPA or target CPA for each ad group. CPA is based on how much your business spends to acquire new customers.

Quality Score: Quality score is an important factor in determining your PPC ads ranking. It is a grade Google gives your ad based on your keyword relevancy, ad relevance, and other factors. The quality score determines your ad’s placement in the search results.

Google Ads are one of the fastest ways to generate new customers with a positive ROI. The question is, what makes for a good PPC management strategy?

Pay for only the ads that work – per click or per impression

Bid Adjustments: By adjusting your bids according to performance, you can raise or lower your bids. You can even make these adjustments based on different categories, like device, demographics, language, and more.

Think people first: Remember your prospects typically have a problem, a question, they are hunting for something. Your prospects typically have a problem, a question, and they're looking for solutions. You can provide solutions for their problems and questions, and aid them in making the right decision.

Purpose of the Ad: Separate the objective of your ad text & landing page. List them both out to aid discussion about what best fits in a text-ad. The aim of the aid is to just get a CLICK! And get a conversion.

Custom Ad Scheduling: You can set up ad scheduling in Google Ads to display your ad only during specific days and times. This can cut down on ad spending and improve relevance for your target audience.

Keyword Monitoring: By placing higher bids on the keywords that produce the best results, you can "defund" or eliminate others.

A well-organized PPC campaign will include a number of different types of keywords with different levels of intent, such as:

  • Brand keywords: These are keywords that include your own brand name. Brand keywords are a no-brainer; they tend to have very low costs and very high-Quality Scores. In addition, they yield excellent results in terms of click-through rate (CTR) and conversion rate.
  • Commercial keywords: Commercial keywords are the most valuable terms in your PPC arsenal. These high-intent terms are generally used by prospects who are closest to the “bottom of the funnel” and most likely to buy.
  • Low-intent broader keywords: In order to expand your business's reach and expand your account, you should also bid on broader PPC keywords that have low intent, but can help increase brand awareness. Remarketing strategies can increase your conversion rate on broad keywords.
  • Long Tail Keyword: In general, long-tail keywords are long, highly specific, unique phrases that tend to have a lower cost and less competition. The volume and impressions of long-tail keywords are often limited.
  • Competitive keywords: It’s a good idea to allocate some budget toward competitive keywords. This allows you to get your brand and offerings in front of people who are searching for your competitors’ products or services.

Any ad that is intended to lead your audience to the website should be carefully integrated into the site itself. To maintain consistency, consider the following:

Landing Pages: You must create specific landing pages for all of your campaigns. This is important, as it bridges the gap between the searcher’s query and the conversion.

Ad Copy: Your ad copy must be optimized to attract the users searching for your target keyword. This means including the keyword in the headline and including copywriting elements such as benefits, social proof, and urgency to get them to take action.

Analytics: Every stage of your PPC funnel must be measured. This allows you to see which keywords, ads, and landing pages are working. And when you know what works, you can re-allocate your budget to those areas and supercharge your ROI.

Are you looking to improve your PPC campaign analysis skills to attract new clients and help them to achieve their digital marketing goals?

Wasted Spend: The last thing you want to do when running a PPC analysis is waste money. When analyzing your PPC campaign, you’ll want to look for areas where you might be wasting money on your campaign.

For instance, you can see your wasted ad spend in your analysis if the ads you’re running are receiving little engagement.

Clickthrough rate (CTR): Click-through rate (CTR) is another valuable metric to monitor with your PPC analysis. This is one of the most important metrics for PPC. Your CTR tells you how often people click on your ad to engage with it.

This metric is an excellent indication of an ad’s relevance - a high CTR means that your ad is meeting the search intent of the targeted keyword or phrase.

Ad text optimization: Your ad’s text is a vital part of your campaign. It can determine whether your audience finds your ad interesting and engages with it, or if they bounce back to the search results to look for a new business.

Quality Score:
Google assigns a quality score (from 1-10) as a guide for how successful it expects ads to perform.
Once created, an ad is compared to similar ads for the same keywords over the past 90 days. Google then predicts how likely it is to succeed and provides the quality score based on relevancy - the 3 main factors being;

  • Matching user’s search intent
  • Expected click-through rate
  • Relevancy of the landing page

Impression share: Another great metric to monitor is your impression share. Impression share is how often your ads are triggered by relevant search queries. This is an important metric to monitor because it tells you how often your audience searches a relevant query that triggers your ad to appear in the search results.

There are several metrics you’ll need to understand when running and analyzing PPC campaigns.

Impressions: The number of times your ads were served in the search results.

Clicks: The number of times users clicked on or engaged with your ads.

Click-through rate (CTR): The percentage of people who clicked on your ad. It is calculated by dividing clicks by impressions. CTR is a very important indicator of how well your ads are performing.

Average CPC: The average cost per click paid for the clicks received.
Average position: Where your ads appeared on the search results page (SERP.) The higher the position, the greater the visibility you’ll have. The average position also indicates how your Ad Rank compares with other ads.

Conversions: The number of conversion actions your ads have generated. The actions to be tracked are set up at the account level.

Conversion rate: The percentage of people who clicked on your ads and ended up converting.

-Strategy Development
-Bid Management
-Ad Management
-Keyword Management
-Consistent Optimization
-Performance Analysis
-Tracking and Reporting

Strategy Development

To help you attract interested and qualified customers from Google, Bing, Facebook, and other PPC platforms, we adopt a comprehensive strategy that is rooted in your customer’s behavior.

PPC Account Set Up: We create or review your PPC ad account on Google and other relevant platforms and audit your keywords and previous campaigns.

Keyword Strategy: Using Google Keyword Planner, AHREFS, MOZ, and other cutting-edge tools, we find the most effective keywords to drive your PPC.

Competitor Research: We track your competitors’ advertising strategy and the keywords they are using and exploit the weaknesses in their strategy.

Bid Management

Your bid determines where your Google ads appear in search results, as well as how much you pay each time someone clicks on your ad.

Cost per Click (CPC): Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites. It is one of the most common terms you’ll hear when doing PPC campaign management.

Cost per Mille (CPM): Cost per mille (CPM) is a cost per thousand impression bid model. Your business pays for every thousand people that view your ad. You don’t pay for clicks, but rather, pay when your ad appears in search results. An impression is a metric that counts the number of ad views or viewer engagements that an advertisement receives.

Cost per Acquisition (CPA): Cost per acquisition (CPA) is how much you want to pay per conversion. With this measurement, you either specify a maximum CPA or target CPA for each ad group. CPA is based on how much your business spends to acquire new customers.

Quality Score: Quality score is an important factor in determining your PPC ads ranking. It is a grade Google gives your ad based on your keyword relevancy, ad relevance, and other factors. The quality score determines your ad’s placement in the search results.

Ad Management

Google Ads are one of the fastest ways to generate new customers with a positive ROI. The question is, what makes for a good PPC management strategy?

Pay for only the ads that work – per click or per impression

Bid Adjustments: By adjusting your bids according to performance, you can raise or lower your bids. You can even make these adjustments based on different categories, like device, demographics, language, and more.

Think people first: Remember your prospects typically have a problem, a question, they are hunting for something. Your prospects typically have a problem, a question, and they're looking for solutions. You can provide solutions for their problems and questions, and aid them in making the right decision.

Purpose of the Ad: Separate the objective of your ad text & landing page. List them both out to aid discussion about what best fits in a text-ad. The aim of the aid is to just get a CLICK! And get a conversion.

Custom Ad Scheduling: You can set up ad scheduling in Google Ads to display your ad only during specific days and times. This can cut down on ad spending and improve relevance for your target audience.

Keyword Monitoring: By placing higher bids on the keywords that produce the best results, you can "defund" or eliminate others.

Keyword Management

A well-organized PPC campaign will include a number of different types of keywords with different levels of intent, such as:

  • Brand keywords: These are keywords that include your own brand name. Brand keywords are a no-brainer; they tend to have very low costs and very high-Quality Scores. In addition, they yield excellent results in terms of click-through rate (CTR) and conversion rate.
  • Commercial keywords: Commercial keywords are the most valuable terms in your PPC arsenal. These high-intent terms are generally used by prospects who are closest to the “bottom of the funnel” and most likely to buy.
  • Low-intent broader keywords: In order to expand your business's reach and expand your account, you should also bid on broader PPC keywords that have low intent, but can help increase brand awareness. Remarketing strategies can increase your conversion rate on broad keywords.
  • Long Tail Keyword: In general, long-tail keywords are long, highly specific, unique phrases that tend to have a lower cost and less competition. The volume and impressions of long-tail keywords are often limited.
  • Competitive keywords: It’s a good idea to allocate some budget toward competitive keywords. This allows you to get your brand and offerings in front of people who are searching for your competitors’ products or services.

Consistent Optimization

Any ad that is intended to lead your audience to the website should be carefully integrated into the site itself. To maintain consistency, consider the following:

Landing Pages: You must create specific landing pages for all of your campaigns. This is important, as it bridges the gap between the searcher’s query and the conversion.

Ad Copy: Your ad copy must be optimized to attract the users searching for your target keyword. This means including the keyword in the headline and including copywriting elements such as benefits, social proof, and urgency to get them to take action.

Analytics: Every stage of your PPC funnel must be measured. This allows you to see which keywords, ads, and landing pages are working. And when you know what works, you can re-allocate your budget to those areas and supercharge your ROI.

Performance Analysis

Are you looking to improve your PPC campaign analysis skills to attract new clients and help them to achieve their digital marketing goals?

Wasted Spend: The last thing you want to do when running a PPC analysis is waste money. When analyzing your PPC campaign, you’ll want to look for areas where you might be wasting money on your campaign.

For instance, you can see your wasted ad spend in your analysis if the ads you’re running are receiving little engagement.

Clickthrough rate (CTR): Click-through rate (CTR) is another valuable metric to monitor with your PPC analysis. This is one of the most important metrics for PPC. Your CTR tells you how often people click on your ad to engage with it.

This metric is an excellent indication of an ad’s relevance - a high CTR means that your ad is meeting the search intent of the targeted keyword or phrase.

Ad text optimization: Your ad’s text is a vital part of your campaign. It can determine whether your audience finds your ad interesting and engages with it, or if they bounce back to the search results to look for a new business.

Quality Score:
Google assigns a quality score (from 1-10) as a guide for how successful it expects ads to perform.
Once created, an ad is compared to similar ads for the same keywords over the past 90 days. Google then predicts how likely it is to succeed and provides the quality score based on relevancy - the 3 main factors being;

  • Matching user’s search intent
  • Expected click-through rate
  • Relevancy of the landing page

Impression share: Another great metric to monitor is your impression share. Impression share is how often your ads are triggered by relevant search queries. This is an important metric to monitor because it tells you how often your audience searches a relevant query that triggers your ad to appear in the search results.

Tracking and Reporting

There are several metrics you’ll need to understand when running and analyzing PPC campaigns.

Impressions: The number of times your ads were served in the search results.

Clicks: The number of times users clicked on or engaged with your ads.

Click-through rate (CTR): The percentage of people who clicked on your ad. It is calculated by dividing clicks by impressions. CTR is a very important indicator of how well your ads are performing.

Average CPC: The average cost per click paid for the clicks received.
Average position: Where your ads appeared on the search results page (SERP.) The higher the position, the greater the visibility you’ll have. The average position also indicates how your Ad Rank compares with other ads.

Conversions: The number of conversion actions your ads have generated. The actions to be tracked are set up at the account level.

Conversion rate: The percentage of people who clicked on your ads and ended up converting.

WE FOLLOW

A Streamlined Process

that delivers your goals every time

Our time-tested process takes your sales to the next level via the easiest, quickest, and most cost-effective path.

your product, service, customers and competitors
jobs-to-be-done (JTBD), goals, and plans
platform-specific ads base on your strategy
set up and run cross-channel campaigns
the results in real time and improve performance

OUR GREATEST ASSET IS

Our Relationship
with Our
Clients

We have achieved outstanding results for companies of all shapes and sizes.

WE URGE YOU TO

Hear What Our Customers are Saying

Listen to the buzz and hear the success stories of our clients.

Feel the waves that our high-performing agency services are creating.

Ishan Mehta
Digital Marketing

Asian Institute of Medical Sciences

Augustine S Lobo
Manager - SEO & Marketing Grow

Housing.com

SHELLEY MEHTA
Co Founder

OriginalBuy

VIKAS TRIPATHI
Marketing Head

Vivo

JAIDEEP AHUJA
Director

Ahuja Residency

MRIDUL RANJAN SAHU
Marketing Manager

OYO Rooms

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It's such a good time to be working with you to Handle the social channels of Asian healthcare. You're Hard Working Deliverables in times, respond quickly 24x7. As per my feedback to be working with you, You are dedicated to your work of Co-ordinate timely. Your work was outstanding, it's nice to be working with you & your team Also, Great response from Monica.
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We worked with Technians for nearly a year. We sought their efforts and creativity for our Off-Page SEO activities. They did a splendid job with the plan. And they also went on to execute that plan for months in a great manner. The Off-Page strategies were totally white hat and user-focussed.
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Thanks, Technians for creating our company’s websites, original buy, and spectratek. Have found your work really exquisite and the support which I received from you after work completion is also appreciable. The team worked day n night to deliver the work in time and left no stone unturned to reach our expectations. Would like to work with you in the future!
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As a leading healthcare company, we have relied on Technians Marketing & Web Application. They have done a tremendous job and we highly recommend them to everyone as these people are very clear with communication, milestones, allotted timelines and the best thing about them is their perfection. They helped us to reach customers Digitally by creating an SEO-friendly web application and Digital Media Campaigns in a very short period of time. Thank you Technians Softech Pvt. Ltd. for your support and keep up the good work.”
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On behalf of Ahuja Residency Pvt. Ltd., I would like to thank you for your 4 years of service to our company. We have always appreciated the prompt and timely deliveries of computer software, software solutions, and advice from your end. In particular, I would like to compliment you on the recent delivery of the up-gradation of our CRM solution. We have been highly impressed with the quality of work done by your team. We are also appreciative of the fact that whenever we have asked for any software-related advice, you have always been there to recommend the most cost-effective and efficient software/solution for our requirements. We wish you and your company the very best for the future.
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The team was really supportive, no one hesitates to execute new things. You were a great support to get things done on time. Also, understanding the criticality of the situation and get things done out of the way was the best part of this team.

OUR TEAM IS

Obsessed with Your Success

We love it when your sales skyrocket!

So we make sure they do.

FAQ’S

Service

Have some more question ?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Ads appear at the top of search results and along the right side of the list. The ads can have several different looks depending on which search engine you decide to advertise with.In the example below, the search term “Sandals For Kids”.The top four links, as well as the images inside the box, and the small text that’s underneath it are all considered PPC advertising.
When it comes to PPC advertising, you have several options. Google Adwords is the most popular, but there are several others that you should research. Here’s a quick list:
  • Google Adwords
  • Bing Ads
  • Yahoo: Search Ads
Pay Per Click ads are paid ads positioned on the right, bottom or side of the Search Engine Result Pages or SERP. Search Engine Optimization or SEO on the other hand refers to the use of a few techniques in order to get a decent rank in the search engine result pages or SERP.
To begin, you might want to consider a text ad. You can, however, create a PPC ad that is a banner, video, or product listing. When first starting out, follow the guidelines below to design your ad:
  • Headline. Just like a newspaper, your ad needs a short, attention-grabbing headline.
  • Display URL. This is the link that is displayed with the ad and clues customers in on the company that’s hosting the ad.
  • Destination URL. This is the link that customers will go to if they click on the ad.
  • Description. You’ll need to describe your product or service in a few words to entice customers to click on your ad.
Of course, it depends on your specific business circumstances; however, Pay Per Click (PPC) advertising should work for almost any industry or business sector. If you provide products or services that people are likely to search for, then PPC will be beneficial to your company in some
Yes, there is a wide range of options available for measuring the performance of your site and keeping track of conversion rates. We at Digital Pugs also provide third-party reporting software.
A landing page is a single web page that shows in response to clicking on your Pay Per Click ad.
There is not a single way to improve the performance of your anyone PPC campaign and they vary greatly. However, you can start by answering the following questions:
  • Am I targeting the right key phrases?
  • Am I targeting the right regions?
  • Do I have a compelling ad copy?
  • Do I have a well-designed Landing Page?
Advertising with Google Ads has many benefits such as:
  • Getting the intended audience at the right time
  • Measure your performance online and improve your business
  • Potential customers within your reach 
  • Remarketing

WE WANT YOU ON OUR CLIENT LIST

Because Winners Work with Winners

Since 2009, we have helped hundreds of businesses like yours achieve
rapid growth by exploiting multichannel PPC advertising.

A Proven Track Record

We have worked on hundreds of campaigns to generate thousands of leads and millions of dollars in sales.

Latest PPC Knowledge

We keep up with the latest tools and technologies, including AI and machine learning.

A Technology First Approach

The competition is fierce, so we fight fire with fire and NEVER take a knife to a gunfight!

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