We delve into your segmentation data and ideal customer personas to find out what drives your customers. We work with your customers and staff to find out the USPs of your product or service and determine what makes you better than your competitors.
- Customer Journey Mapping: We identify the customer touch points and plan how to optimize them to generate more leads.
- Competitor Research: We track your competitors’ lead-generation strategy and exploit their weaknesses.
- Content Strategy: Plan how to create and serve contextual content throughout the buying journey.
We establish your organic presence on targeted marketing channels from where your web store will receive customer traffic. These may include search engines, social media, customer review websites, and blogs. We create and optimize your sales and lead-generation funnel and create targeted content for the top, middle and bottom of the funnel.
- Search Engine Optimization
- Conversion Rate Optimization
- TOFU, MOFU and BOFU strategies
- Referral Strategy
- Citation Profile Creation
Without advertising, a terrible thing happens. Nothing. We promote your products and services and correlate the spending on each marketing channel and customer segment to the outcome—traffic, leads, and sales.
- Google Ads including PPC, Display and Video ads
- Social Media lead generation including Facebook, Instagram, LinkedIn and others
- Influencer marketing on Facebook, Instagram, Twitter, and other channels
- Advertorials and guest blogging
- Programmatic advertising
93% of businesses are increasingly moving e-commerce to social media. Social lead generation is based on the concept that people can use groups, forums, and communities to research products and learn about the experience other users had before they decide to buy. Conversational marketing allows businesses to interact with customers in real time using messaging apps such as WhatsApp and Messenger.
- Social media strategy
- Social media management
- Influencer marketing
- Chatbot development
We monitor your lead-generation performance by tracking all the relevant metrics and take digitally-informed decisions to improve lead quality. We provide actionable monthly reports so you know how the business is performing. Some of the KPIs we track include:
- Cost per acquisition
- Cost per lead
- Conversion rate
- Traffic by channel
- Unique monthly visitors
- Customer lifetime value
- Return on ad spend
- Keyword ranking
- Bounce rate
- Time spent on page