100% Responsive Multilingual Portal for the Leading Healthcare Provider | Healthcare
Max Healthcare is a pioneer in offering affordable and skilled medical services to patients in India and Worldwide.
With the aim to cater to medical demands from Bangladesh, Sri Lanka, Russia, & Gulf Countries, Max healthcare was on the lookout for effective patient enquiries and website optimisation. We worked in a cohesive manner to make everything systematic that uniquely defined the brand’s perspective.
Here’s how it went:
We optimized the website for enhanced interface and ease of navigation. A smooth user experience on healthcare websites acts as a vital factor in developing doctor-patient relationships. The way to achieve a solid wireframe went through establishing the research pillars for the website and drafting an intricate blueprint for the same. Several detailed client discussions laid the groundwork for a website that included a sitemap of pages elaborating on services by the client. Performing Research:
It is imperative that a brand must identify with an easy to find domain name. That being said, it was important to develop a domain name that is in accordance with Max Healthcare, India. Maxhospitalindia.com was finalized after intensive research. It took rounds of meetings to convince and reason with their management for the use of this particular domain. Once approved, we moved on towards purchasing the same. But, the domain was already in use. After a lot of to and fro, and going through 4-5 domain brokers, we managed to keep the identity intact and purchased the desired domain name.
While the portal was under development, the leads were directed to a landing page developed specifically for Max Healthcare by our team. It had the tendency to answer generic questions and let the patients book online consultation and appointments.
To place the brand and their specialities on top of searches, we used Google Ads so that the brand can be seen by the right patient, at the right time and place, for the right medical service or procedure. Our initial strategy began with optimizing and restructuring their Google Ads account in order to gain relevant insights and scope to improve the performance. We started with large efforts of analyzing search terms, category, and product performance. Lead Generation Effective leads were generated through Google Ads and optimized website content, which were then catered to by the right salesperson for healthcare services. We generated leads from the targeted locations in no time, and established the brand identity within the right audience.
We developed content for 1000+ pages with the right set of keyword strategy and SEO, in a span of 4 months. It included preparing detailed content for every single page, such as Doctor Information, Hospital Profiles, Different Procedures, and their Specialities. It leads to effectively answering patients’ queries on various aspects of healthcare related information and services. They were able to get all their queries resolved on a single portal.
Max Healthcare is a visionary for providing cost-effective and affordable treatments to the people of India, Gulf, & Neighboring Countries. And when it’s on the frontline, language cannot be a barrier. To facilitate easy and quick communication, the idea for a multilingual portal was born. It provided easy access to treatment information, doctors on board, services offered, treatment cost, procedures, safety measures, contact information, online appointment slots, and much more. The portal was developed to provide information in English, Arabic, Bangla, Russian, and Ethiopian languages.
We created a customized experience for the brand to help them connect with customers and engage with them.
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