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Depending on the business, influencer marketing can provide a variety of benefits :

Food- Influencer marketing in the food industry draws its energy from content creators. Most times, organic campaigns in collaboration with influencers drive results as long as creators are free to experiment. Famous Chefs can collaborate and upmarket your brand or Product.

Lifestyle- Influencers partner with famous entertainers as per the preferences and help them ramp up their products and brands. The most popular category of influencers in the media and entertainment industry is the video blogger. They create videos, post them on social media such as Youtube, Facebook, etc., and get the benefits out of them.

Beauty- Fashion and Beauty match with influencer marketing perfectly. Sixty percent of the fashion industry goes for successful influencer marketing campaigns to increase their sales and ramp-up the business. Influencers come from different kinds of backgrounds like stylists, artists, magazines and many more, to work for the fashion industry.

Travel- We’re living in a digital age where every aspect of our lives is influenced by technology. Travel influencers produce content focused primarily on going to new places and having experiences. While some started out as people who liked travel and showed it on social media, some travel influencers started going to new places because they saw it as an opportunity for their personal brand.

Comedy- Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations. By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience.

Finance- Influencer marketing is currently enjoying exponential success across social media. However, trends don’t convince businesses to make a move. Finances do. There’s always the matter of influencer marketing profit that can tip the scale as a standalone decision making factor within any company.

Fashion- The most successful fashion brands on social media are the ones that have mastered the task of creating visually stimulating images that produce an emotional response in the user.

Gaming- The purchasing decisions of the audience are influenced by gaming influencers. Working with gaming influencers will not only get your business in front of the right people, but it will also get your brand noticed. This is also an excellent opportunity to promote your company.

Motivation- Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience.

Fitness- The moment traditional advertising became ineffective, influencer marketing started gaining momentum in the fashion and lifestyle industry. This transition also led to the birth of athleisure. Influencer marketing has proved to be highly suitable for sports and fitness brands because of the rising popularity in wellness and health.

Edutech- One of the most surprising industries on this list is education. Social networking sites like Facebook allow students, educators, and institutions to connect with one another in ways that were never possible in the past.

Marketing Primacy

Increase brand awareness and reach- As noted, influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.

The key to maximizing influencer strategy is ensuring that you're providing valuable content that adds to their social media presence also, ensuring value on both sides.

Build credibility and trust- Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations. By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience.

Enrich your content strategy- Content has been king for a long time, and that’s not likely to change. In today’s digital-first environment, business owners must be dynamic content creators along with being powerhouses in their fields. Plan strategies to engage more audience.

Building winning partnerships- Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end. Possible joint-ventures, live events, and other opportunities may be in the works.

Influencer Auditing

You can ensure effective influencer marketing if you have found genuine influencers with decent followers, Brand messages, etc.

Audit fake followers- Analyze Instagram influencers: follower count, engagement rate, fake followers, popular content and more.

Draft a Influencer Contract- An influencer agreement must include all the terms and conditions required by each party during their professional relationship tenure. The influencer must promote the services and in return, an advertiser is bound for reasonable payment for the work of an influencer.

Authenticity- The first thing that can help you analyze the authenticity of influencers is their social profile.
If you find an influencer with an incomplete profile, a missing profile photo, a spammy username, or irrelevant bio, these are huge red flags.

Success RoadMap

Hawked Eye Sharp Strategy- To pull off a great influencer marketing campaign you need to work with experienced social media influencers who share your brand values. Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

Dedicated Brand Success Managers- Dedicated managers for devising the comprehensive influencer marketing strategy. What makes us different is our perfect blend of tech + creative! Our full suite influencer management platform, strong data-driven discovery of influencers & their content aids our specialist teams and clients to know what works & what doesn’t work best

Designed for Scale- Influencer marketing is forever changing and evolves continuously as time goes by. Powering brands with snackable high quality production content with the best mega, macro & micro influencers. While we ensure our influencers are amazing creators, we add the extra zing to content to make it stand out and meet your brand’s performance standards.

Influencers Discovery

The most common ways we group influencers by size are:

Celebrities / mega-influencers- usually with at least one million followers or subscribers on at least one social media platform. You should generally only work with these people if you sell to a global audience and have a broad target market. Their content reaches a vast audience quickly, but they lack a real connection with their followers. These influencers are usually very expensive, costing up to $1 million per post.

Macro-influencers– these influencers often have large, engaged audiences, and work well for brands looking to advertise to a specific niche. However, they are often leaders in their niche, so they may be difficult to contact. They often work through agents and are relatively expensive. They can pick and choose who they accept as clients.

Micro-influencers– these are topic or industry experts with a smaller following than macro-influencers, usually with 10,000 to 100,000 followers. They know their subject well and are passionate about it. They have built tremendous trust with their audience. They cost considerably less than mega or macro-influencers. Most successful influencer marketing utilizes micro-influencers.

Nano-influencers– Nano Influencers are people with smaller followings (usually 1,000 to 10,000 followers), but who have active local audiences, or show leadership in narrow niches. Compared to everyday Instagram users, nano-influencers may not seem too different. Nano-influencers are oftentimes everyday users who have cultivated a highly engaged following and post sponsored Instagram posts by partnering with brands. Nano-influencers can be excellent for start-ups or small businesses with a minimal marketing budget.

Measure ROI

One of the challenges with influencer marketing is trying to measure how much traffic and how many sales come from the influencer. There are a few ways to effectively measure your ROI from influencers.

Set goals- If you want to see if influencers are helping your sales, you’ll want to set goals. You need to know what you are trying to achieve before you enlist the help of an influencer.
You want your goals to be achievable. It’s important to set goals, so you can accurately measure the effectiveness of your influencer marketing.

Provide promo codes- When you’re working with an influencer, you can provide them with a promo code. They can use this promo code and put it on their video, blog, or whichever medium they use. When users engage with the influencers, they can use this code on your site.

Hashtags- Hashtags are a very effective way to measure engagement on social media. Influencers can use hashtags in their posts and encourage viewers to use the hashtags as well.
On sites like Instagram, you can see how many people use that hashtag. It can help you get an idea of how many people purchased your product because of the influencer.

Use tracking pixels- Tracking pixels make it easier for you to see where your traffic comes from. Influencers can put this tracking pixel on their site. When someone is on their page and ends up visiting your page, the tracking pixel helps you see where they come from.
Tracking pixels help you see if people are coming from your influencer site. This will help you measure your ROI better.

Boost Your SEO

Working with influencers is a great chance to generate better natural backlinks for your website, further improving your site ranking. There are a number of ways this can happen.

Influencers Help Build a Diverse and Strong Link Profile- The quality of your link profile has a huge impact on your search engine ranking. Your link profile comprises backlinks and internal links alike. Additionally, an influencer sharing your link increases your chances of having other people to share the link.

Influencers Provide Intriguing and Unique content- Influencers encourage your target audience to create their own content with a branded hashtag unique to your business. This means the number of user-generated content increases, and there’s a higher level of awareness about your brand.

Influencers Increase Content Reach and Engagement- As influencers have a massive following and significant reach on their own, they can automatically improve your visibility when they share your content or engage with it. Your content reach becomes much more extensive, which increases your chances of attracting potential site visitors. More website traffic translates to higher rankings in search engines.