Boost
Your Online Sales
Constantly & Rapidly

Product Feeds

List your product with GMC on google for free and drive even more sales from Google Ads.

Google Merchant Center Account Management

Reach millions of hungry buyers across Google by listing your products seamlessly on google merchant centre with our High-quality product feed management. A small error in feed can cost you huge revenue loss as well as time. We work on almost all platforms like Shopify, Magento, woo commerce, big commerce, 3d carts and even manually upload too to sync your HQ feed with GMC. Steps we follow for the 

1. Audit Product's Data

In the first step, we audit your product's date which needs to send in Google Merchant Center Account. Product title, description, google product category, product type, gender, price, GTIN, SKU, age, brand, custom labels0-4 etc.

2. Data Mapping

Once the audit has been validated, we map the product's data from website or inventory to Google Merchant Center or another marketplace. Imp data we map are:

• ID
• Title
• Description
• Images
• Google Product Category
• GTIN/MPN

3. Fix errors

Once the data is uploaded and mapped then we fix warnings, errors & suspensions in merchant account to avoid product disapprovals.

• Incorrect prices
• Invalid GTINS
• Image quality
• capitalization
• Disallowed words
• Invalid special characters

4. Segments

To succeed on eCommerce channels we have to group products more than categories & brands. we segment by profit margin, seasonality, stock clearance, selling rate etc.

• Season
• Selling Rate
• Stock Clearance
• Profit Margin

5. Feed Sync

To run a successful advertisement campaign we keep the product's data up-to-date with Merchant Center. Our eCommerce service includes at least daily syncs of your feed so that products can serve constantly throughout the channels.

An organized feed is the foundation of successful Google Shopping campaigns. We start by auditing your feed, we try to sync the maximum accurate data possible of products & ensure no data is mismatched or missing and eliminate costly errors. Once we are ready with your feed then you are eligible for the 

1. Free Product Listing
   • The Shopping tab
   • Google Search (google.com)
   • Google Images (images.google.com)
2. Google Shopping Ads

E-commerce Audit

Business Analysis

We familiarize ourselves with your business and objectives, define and detail the requirements, to create a strategic map of the human and technological resources that your business will need. We also offer consultation for business model transformation and create a 360-degree E-commerce marketing plan. We always try to understand the below factors before conducting an E-commerce audit.

1. Business Model Analysis
2. Products and Services
3. Customer Discovery
4. Competitor Analysis
5. Platforms and Channels

eCommerce Audit

An E-commerce audit is to reveal flaws and unlock hidden opportunities is required for every website at least periodically. After business analysis, we start our work with a user experience & customer-centric audit.

UI UX

• User Experience

Product Filters

• Product Catalogue
• Products Content
• Products Images/Videos

Google Shopping

Reach millions of hungry buyers on all channels at their moment of interest. We manage campaigns on Google, Facebook, Linkedin etc. To advertise your products properly we put your campaigns on the path to profit.

E-commerce Marketing Channels we work

Google Channels
Google Shopping, Google Search, Google Display, Youtube Ads, SEO
Social Media Channels
Facebook, Linkedin, Pinterest, Instagram, Twitter etc
Remarketing
Google & Social Media

Google Shopping Ads:

1. High-Quality feed management (5 steps feed management) Shopping campaigns

2. Organised products in the smart ways

3. Product Segmentation (Seasonality, brand, vendor, top-selling and margin )

4. Target Valuable Search Terms Adapt to Your Goals

E-commerce Platforms

Being a full-service E-commerce marketing agency we implement and work on a variety of E-commerce platforms. We are committed to growing your business through profit-driven campaigns and our in-house expertise in major platforms.

We are experts on Shopify, Magento, woo commerce etc. we do not only follow the best practices of these platforms but also optimize them to increase the conversion rate of your website.

Our full-service capabilities from eCommerce marketing to E-commerce web optimization allow us to help you scale faster. Below are some common tasks which we perform on almost all platforms.

1. Page Speed optimizations for fantastic results on Google Core Web Vitals.
2. Custom apps development & integration.
3. Product Feed synchronization between platform and Google Merchant centre.
4. Dynamic remarketing automation.

E-commerce Marketplaces

Wanna reach more customers in less time? Focus on your product while we will be helping you scale faster. We manage your product listing and advertising on all major marketplaces like Amazon, Flipkart, BigBasket, Myntra, Nykaa etc.

We organise your products and build campaigns based on the cost of goods, commission, and seller fees, seasonality, brand, vendor, top-selling and margin. We use all best in class tools to help brands & retailers sell, scale, reach and delight more customers faster.

Amazon
Become visible to millions of potential customers and sell more.

1. Amazon Sponsored Product Ads

2. Amazon Sponsored Brand Ads

Flipkart
Dominate India’s e-commerce capital by establishing a robust presence.

Flipkart Product Listing Ads

Myntra
Build your brand’s image and expand your customer base on Myntra.
Nykaa
Beauty and health-conscious India shops on Nykaa. Are you there yet?
BigBasket
Online grocery sales grew 300% in 2020. You can read that again.
Grofers
Grofers grew 111% last year. How much did your grocery sales grow?
Snapdeal
Sell via India’s leading online marketplace that is ideal for startups.

Organic Media

We establish your organic presence on targeted marketing channels from where your web store will receive customer traffic. These may include search engines, social media, customer review websites, and blogs. We create and optimize your sales and lead-generation funnel and create targeted content for the top, middle and bottom of the funnel.

• Search Engine Optimization
• Conversion Rate Optimization
• TOFU, MOFU and BOFU strategies
• Referral Strategy
• Citation Profile Creation

Paid Media Marketing

Without advertising, a terrible thing happens. Nothing. We promote your products and services and correlate the spending on each marketing channel and customer segment to the outcome–traffic, leads, and sales. As a result, you can multiply the results of successful campaigns and increase your ROI.

• Google Ads including PPC, Display and Video ads
• Social Media lead generation including Facebook, Instagram, LinkedIn and others
• Influencer marketing on Facebook, Instagram, Twitter, and other channels
• Advertorials and guest blogging
• Programmatic advertising

Social Media Marketing

Let’s start driving sales across Facebook, Instagram, Linkedin etc. by streamlining your product advertising and delivering the right product, at the right time, to the right audience.

Social E-commerce, is growing rapidly as 93% of businesses are increasingly moving e-commerce to social media. We find the right audience on Facebook, Instagram or other platforms so that you can run a profitable E-commerce business. We help retailers campaign across all social media channels to reach customers in less time and manage their social media ads spend without wasting.

• Social E-commerce strategy
• Social media advertising
• Influencer marketing
• Chatbot development
• Profiles management
• Remarketing on Facebook, Instagram & Linkedin
• Advertorials and guest blogging

Inventory Management

43% of small businesses still use manual methods to manage inventory. Regardless of whether you’re venturing into e-commerce for the first time or are an established player with thousands of products, we can help you save cost, trouble, and time by automating inventory management.

• Decide what inventory management method to use
• Select and integrate inventory management software
• Inventory forecasting
• Safety stocks
• Multichannel inventory management

ROI Tracking & Reporting

Without tracking, a terrible thing happens so we monitor all the activities of the audience with enhanced E-commerce. From the very first day, we start working to integrate & automate Google Analytics, Dynamic Remarketing & Google Shopping.

We go the extra mile with Google Tag Manager to track the activity on your website which contributes to the success or learning. Yes, there is no failure.

Actionable E-commerce Tracking & Reporting

We create data-backed actionable and insightful reports to make decisions faster. We focus on the behaviour of your entire shopping funnel and know how users are engaging with the website from the home page to the transaction! These reports help us to improve conversions and ad spending. here are some important reports:

1. Google Analytics Universal Tracking
2. Google Analytics 4 Tracking
3. Shopping and Checkout Behavior Reports
4. Product & Sales performance reports
5. Dynamic remarketing to target high-impact audiences.

Tracking Conversion Funnels & ROI

We monitor your Conversion Funnels & ROI by tracking all the relevant metrics and taking digitally-informed decisions to increase your profits. We provide actionable monthly reports so you know how the business is performing. Some of the KPIs we track include:

• Unique monthly visitors
• Traffic by channel
• Keyword ranking
• Bounce rate
• Time spent on page
• Conversion rate
• Cost per acquisition
• Return on ad spend
• Top Sellers (by Product, Category, and Brand)
• Revenue
• Average Order value
• Average Quantity
• Customer lifetime value