SEO case study on generating traffic & sales through organic search, leading the brand to become a category leader
Housing.com is the fastest growing company in the online real estate space. Founded in 2012 and acquired by REA India in 2017, Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. Born out of the need to simplify the search for a home, free of fake listings and endless site visits, they created a unique property search platform that filled the gaps left by others in the market. Led by passionate problem-solvers, and backed by top investors from around the world, they are poised to become the most trusted place to find a home in India.
To generate traffic and sales from organic searches on search engines
We made a list of over 500+ keywords across all the categories- Home for sale and buy, flat on rent and buy, property for sell and buy, Paying guest keywords and home loan.
Then we identified the main keywords and divided keywords by ranking them into three buckets, keywords in top 10, keywords in top 20 and keywords in top 30.
We analysed the keywords by all aspects- Search volume, Current position, current monthly traffic, keyword difficulty, and made a strategy to achieve the target.
After the complete technical SEO audit of the brand’s current website, we analysed some technical glitches which needed to be fixed at the foremost stage.
Following were some of the steps we executed to optimise the website for basic stage of SEO:
User experience is critical for rankings because it feeds into and influences so many other signals. It’s important to remember that Google’s main job as a search engine is to pair users with websites that provide answers.
To create an industry benchmark, we explored every possible user experience element and deeply analyzed our competitors for each and every possible element.
We optimized the existing content for the new/targeted keywords, provided suggestions for the trending blog post topics, that helped in brand awareness as well as boost keyword popularity by internal linking in the blogs.
We analyzed the content as per the user intent. We provided all the required details and made it easy for the users to connect with the details about the property owner. We also provided every possible relevant value to the user and included keywords in content.
Backlinks are essential aspects of the Search Engine Optimisation process. They help build a page’s authorities and site's domain, and help drive referral traffic. Backlinks are also called "inbound links" or "incoming links."
To start with the link building process, we started to build the overall domain authority using links from relevant websites in the real estate & home loan niche.
Starting from the top 10 ranking keywords, which we needed to bring in top 3 results, we achieved that by solid SEO content activity through:
We followed the below mentioned activities to bring the keywords in the top 10 ranking:
For other keywords under 100 position, we executed the following activities-
This was done with manual outreach to secure guest post placements where we could control the content and the anchor text. The anchor text strategy leaned conservatively towards branded links, with a few mixed anchors and a few keyword anchors.
This was done to:
We also ensured there are no spammy links that come along with good links which can affect the overall SEO health of the brand.
HOW WE BROUGHT 75% KEYWORDS ON THE 1st PAGE?
We used 4 simple methods to grow the site that you’ve probably heard about before–
By keeping things simple!
First we scraped a huge list of relevant websites with SEO value, traffic & authority. We published high quality content targeting the audience to secure a backlink wherever possible.
We didn’t do anything beyond that. This is the exact link building strategy we used to meet the clients budget.
That’s all we did, and the result is in front of you.
With these SEO tricks you can triple the organic search traffic in just 3 months.
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