Content Optimization for the Leading Property Search Platform | Real Estate
Housing was on its way to revolutionize the search for a home, free of fake listings and endless site visits, and created a unique property search platform.
To help amplify the same, we created a content strategy that exponentially enhanced its visibility, backlinks, improved keyword ranking and increase in organic traffic, leads, and customers.
Here’s how the FUNNEL went:
We combined a list of keywords across all the categories- Home for sale and buy, Flats on rent and buy, property for sell and buy, Paying guest keywords etc.
Then we identified the main keywords and divided the same by ranking them into three buckets, keywords in top 10, keywords in top 20 and keywords in top 30.
Using the set of keywords, effective content through blogging was put up on the websites in an effective and planned manner, which aimed at redirecting engaged readers to further explore Housing.Com.
We optimized the existing content for the new/targeted keywords, provided suggestions for the trending blog post topics, and helped generate brand awareness as well as boost keyword popularity by internal linking in the blogs.
Guest Blogging was carried out with third-party websites to direct traffic at Housing.Com.
We analyzed the content as per the user intent. All the required details were put in one place which made it easy for the users to connect with the details about the property and property owner.
With effective keyword placements, the ranking began to increase - followed by Search volume, position, monthly traffic, keyword difficulty, and the set target was achieved.
Backlinks are essential aspects of the Search Engine Optimisation process. They offer authority to a page and site's domain, and help drive referral traffic.
To start with the link building process, we began building the overall domain authority using links from relevant websites in the real estate & home loan niche.
Starting from the top 10 ranking keywords, we achieved effective SEO results by:
Once the website SEO was ready, it was further analyzed for technical glitches needed to be fixed on priority.
It resulted in optimized web pages for Local SEO, local keywords in Meta Title, Description, URL, Heading, Content, Image Alt Tag etc., Resolved Indexing and Crawling issues, Fixed broken links and 301 redirection, and more.
Effective SEO resulted in high organic traffic and connected potential buyers to the listed properties.
Further, it generated demand for the business and began building Top-Of-The-Mind Recall for Housing.Com.
The Way Forward for Housing.Com:
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