A UK-based Software Development Company | Information Technology

Industry: Information Technology
About the Brand: RSK BSL is a UK-based Business Solutions and Consultation Service provider that integrates end-to-end software development with creativity and has marked a strong impression throughout the globe with 100K clients and 900 ready projects.

    Services Offered:
  • UI/UX Design & Development
  • Web Development
  • Web Experience Design
  • Web Maintenance
  • Website Frontend Design & Development
  • Website Optimization
  • Website redesigning
  • Website Strategy
  • Wireframing & Prototyping
  • WordPress SEO


  • Design a Website to Complement the Brand
  • Enhance Digital Presence
  • Drive User Engagement on the Website
  • A Streamlined Website to Integrate Services
  • Enhance User Experience and Satisfaction
  • Increase the website conversion rate



The way to achieve a solid wireframe went through establishing the research pillars for the website and drafting an intricate blueprint for the same. Several detailed client discussions laid the groundwork for a website that included a sitemap of pages elaborating on services and case studies of the multinational client.

Performing Research:

  • Service Research and Definition
  • Competitor and Structure Research
  • A sitemap was planned according to RSK’s requirement
  • A Glossary of Pages-to-be-created was separately ideated and saved for the next step

Creating a Blueprint:

  • Finalising Pages, Banners, Sections, and Forms
  • Designing 2-D Home Page and About Us Page with Figma

Decorating a Wireframe:

  • A two-dimensional frame was built on Balsamiq
  • The home page and about us page were planned according to the intended interaction.
  • Placement of buttons and forms on the main pages
  • Space allocation for content
  • Placement of intended behaviours

Immersive UI/UX

Throttling user discovery on the website

A series of design discussions with RSK led to a select family of fonts, colour combinations and custom-designed icons. The intention was to create a seamlessly navigable website where a user would be pushed to discover more by himself. Subsequently, subtle humanistic animations were decided upon and drafted to support the themed UI/UX.

Font Familia

A dynamic font family was selected for RSK to illuminate the topics, banners and services for increased user satisfaction and engagement. The fonts ‘Poppins’ and ‘Roboto’ were chosen to fulfil this requirement.

Website Palette

A colour palette that resonated with the brand logo was decided upon to be used as an illuminant of the whole website.
The combinations were distributed evenly in both light and dark themes.

Modes for Moods

Two complementary website themes were incorporated as two modes on the website- Light and Dark.

Words That Deliver

A Wholesome User Experience

Custom-crafted content designed by RSK itself was used throughout the pages of the new website. Further, a special content strategy team was established by us to give suitable banner and heading copy that complimented the website’s purpose and UI.

Plagiarism & Grammar Check

The content delivered by RSK was tested for plagiarism and grammatical errors to ensure a foolproof functional website for its users.

On-page SEO

The content strategy team gathered a well-researched set of informational keywords that were incorporated into web pages in order to rank it higher on the Google SERP.

The Need for a Visual Language

A clear business goal from RSK to stand out from the herd determined our strategy to craft a website that included real-time data analytics, custom icons and animations and an intuitive user experience for maximum customer conversion. An exquisite design theme was adopted to further these goals with maximum impact on user experience while navigating the website.

  • The steps were processed in the following order-
  • The wireframe built on Balsamiq was studied
  • A UI was built on the wireframe using the finalized colour palettes and fonts
  • The content and interactive buttons were placed according to the frame

Realizing the Design

The UI conceptualized on Figma was poured into codes with the markup language HTML and the premeditated designs were given a more finalized form with proper working functionalities throughout the website. RSK BSL was meant to provide business solutions to its users. Hence, flexibility and dynamicity was the premier priority that led us to furnish

  • Reusable Codes
  • Quality Prototypes
  • Vector Motion Graphics
  • Dual Mode for the Website
Further, at the backend, a custom theme was chosen for RSK BSL since all the other 3rd party themes were limited by designs. The custom theme was prepared by using HTML, CSS, Bootstrap, JS, and jQuery. And webpages were designed as dynamic pages with the help of PHP, HTML and CSS. Thereafter, suitable plugins were placed according to RSK’s needs.

As we emerged into our last phase to conduct a rigorous multi-pointer testing of the whole website. The overall Page Speed was tested and consecutive optimizations were performed to increase the speed. Subsequently, final checks like interactive functions, responsiveness, cross-browser and cross-device compatibility were performed to ensure a foolproof site. As per RSK’s requirement, a training was conducted for its IT team on the usage of Blog Pages and Case Study pages, where the team was taught to add data on all static and dynamic pages through the website.

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