Technians, a leading MarTech Agency based out of Gurugram, was adjudged ‘Best Regional Digital Campaign’ at the DigiPlus Awards 2023 hosted by ET Brand Equity. This recognition is a testament to the Agency’s ability to create innovative and effective Digital Marketing Campaigns that drive measurable results.
Regional Digital Campaign for Ananda
Ananda’s production units were ready to meet the rising demand in the market for its products such as milk, paneer, ghee, and other dairy products. However, with its popularity gaining momentum on Social Platforms, the company faced a challenge to satisfy these available demands because of a weak distributor network in Northern India.
Explore more about Ananda x Technians here!
To cater to the same, a campaign was specifically designed to target Distributors in the Northern Region through Meta Ads. The sole purpose of this campaign was to target distributors & encourage them to get associated with the Brand.
The aim was to onboard 3000+ distributors in the shortest time frame. For this, Technians utilized data-driven insights to tailor the campaign’s messaging and creatives to the specific needs and interests of the target audience.
The results were as follows:
- Generated 21000+ Leads
- Onboarded 3000+ Distributors
- Utilized just 12% of the allocated budget
- Achieved the target within 90 days
- < 6 CPL
- 24% MQL
It even resulted in a significant increase in brand recognition and sales for Ananda Dairy in the regional market. The company’s social media presence also grew, with a higher engagement rate and increased followers on its platforms.
This award is a proud moment for Technians and the entire team behind the campaign. Technians’ Regional Digital Campaign for Ananda Dairy is a prime example of the agency’s expertise in digital marketing.
The digital marketing agency continues to be at the forefront, delivering results-driven campaigns that help clients succeed in a highly competitive market. This campaign demonstrates Technians’ commitment to delivering innovative and effective marketing solutions that drive business growth and success.
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