Gone are the days when ’one size fits all’ strategy ruled over the marketing world. The approach where companies transmitted the same message to almost every customer is long gone as well. In this age, businesses have easy access to customer data that enables them to personalize their approach for maximum success. In business-to-business (B2B) …
Competitive analysis is one of the first stages of building a strong SEO campaign. To beat the competition, you should keep your eyes on your competitors. Tracking competitors’ keyword rankings, campaign content, social and brand mentions, and other digital marketing strategies help your social media and content teams to collaborate better on the campaign and …
In this competitive era, it is essential for a brand to interact with their customers both regularly and personally, to create a strong bond of trust among the audience. A brand needs to ensure that the communication with the customer should be prompt and consistent. In short, customer engagement strategies should be crafted in a …
The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …
Remarketing and Retargeting are two words that you must be familiar with if you are trying to get your website to rank or your business to get popular on a national, local, or global level. If you start having a discussion about remarketing vs retargeting you will hear all kinds of contradicting opinions because …
Marketing is fun as well as crucial. Even if you have no degree in marketing, no matter what career background you come from, if you want to start a business, you can learn it at any point in life. But, the crucial part comes while creating an online presence for the business. Learning Traditional …
As another year passes by, 2018 has witnessed some dramatic shifts in the digital marketing trends. Gone are the days when people awaited for the morning newspaper searching for news and completely relied on their radio. As technology is no more a newborn baby to the society, digital marketing trends are having tremendous changes. There …
Customer Acquisition is one of the basic goals of any organization refers to customer engagement in the company. It is the lifeblood of any organization as no company can make money without the clients. Acquiring new customers is referred to as ones who purchase the products or services of the company. Businessmen consider customer involvement …
Suppose, you have just started your business and is new to this entrepreneurial world; many questions must have made you think and leave frustrated. Nowadays, every customer turns up to the internet; whether for searching any product or making any purchase decision. Even if you send a casual introductory mail to a recently met person, …
Have you ever wondered when you explore any shopping website to check your favourite collection, later of which you start receiving the ads of the same collection on another online platforms as well? Somehow you forget to buy an item and a few minutes later you receive an email stating that “ You have one …
