What is Account Based Marketing? Account Based Marketing is a Business Strategy through which you’re laser focussed on clients/companies that you have already identified as a good fit to buy your product and services. It means you don’t waste resources filling your funnel with bad leads. In simple words, Account Based Marketing helps you to …
The digital marketing funnel is an outline of the customer life cycle where buyers go through the various stages. It makes them describe, recognize, and follow the stages. It is ideally a linear journey where the buyers go through stage by stage. It is designed to impulse the probable customers to purchase the brand’s products …
Who would say no to YouTube videos? Nowadays, even a school going child makes use of YouTube to understand any concept related to their school subject. So would be the case with any business. When you start a business, you should find out various ways for your products and services to reach a wider audience. …
Gone are the days when ’one size fits all’ strategy ruled over the marketing world. The approach where companies transmitted the same message to almost every customer is long gone as well. In this age, businesses have easy access to customer data that enables them to personalize their approach for maximum success. In business-to-business (B2B) …
Competitive analysis is one of the first stages of building a strong SEO campaign. To beat the competition, you should keep your eyes on your competitors. Tracking competitors’ keyword rankings, campaign content, social and brand mentions, and other digital marketing strategies help your social media and content teams to collaborate better on the campaign and …
In this competitive era, it is essential for a brand to interact with their customers both regularly and personally, to create a strong bond of trust among the audience. A brand needs to ensure that the communication with the customer should be prompt and consistent. In short, customer engagement strategies should be crafted in a …
The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …
Remarketing and Retargeting are two words that you must be familiar with if you are trying to get your website to rank or your business to get popular on a national, local, or global level. If you start having a discussion about remarketing vs retargeting you will hear all kinds of contradicting opinions because …
Marketing is fun as well as crucial. Even if you have no degree in marketing, no matter what career background you come from, if you want to start a business, you can learn it at any point in life. But, the crucial part comes while creating an online presence for the business. Learning Traditional …
As another year passes by, 2018 has witnessed some dramatic shifts in the digital marketing trends. Gone are the days when people awaited for the morning newspaper searching for news and completely relied on their radio. As technology is no more a newborn baby to the society, digital marketing trends are having tremendous changes. There …
