Nothing attracts the audience more than visual elements in a creative. Yes, it’s true that we are moving closer to minimalistic designs but the need for visually appealing creatives will never fade away. In order to compliment your content, you need this visual presentation and this visual presentation originates from the creativity of masterminds known as Graphic Designers. Graphic Designers are the core team members of a marketing studio. And, a Graphic Designing Agency can help you boost your brand image with the right visuals. In this article, you will learn the pros and cons of graphic designing in an agency vs in-house.
Now the question arises, where do you find these graphical avengers? The good, as well as the bad news, is you can find them in multiple places. Wondering why is it bad news. Well, the varied availability makes it much more difficult for the brands to choose their source of graphics. The two major options that most companies prefer are; a marketing agency and an in-house team. Let’s figure out what would suit your business better.
Graphic Designing with an In-house Team
When we’re talking about graphic designing in an agency vs in-house, in-house graphic designers are the ones you specifically hire for your company as an employee. They work inside your workspace which makes it convenient for you to reach them and get necessary edits done without any delay. These designers are entirely focused on your brand.
Pros of Graphic Designing with an In-house Team
- Convenient Supervision
It’s quite easy to supervise an in-house team if compared to an outsourced marketing agency. You can routinely overlook the projects your designers have been working on. This saves time as whenever you feel like something is not going according to your expectations, you can let your designer know in between the project only. - Extensive Involvement
In-house designers are thoroughly involved in the company’s work processes and required inputs. They have easy and early access to all the information required to put up an amazing creative. This makes them save time and come up with an in-depth design. - Flexible with Deliverables
Having an in-house designer makes you go flexible with the number of creatives you want. Impromptu postings and designs can be easily dealt with by someone who is solely delicate to your brand. This makes you go overboard with the scope of work and deliver quality along with the quantity.
Cons of Graphic Designing with an In-house Team
- Limits the Creativity
In-house designers are dedicated to just your business which may or may not put a barrier to their creativity. Disengagement with other fields may or may not limit their growth which will eventually have an effect on their productivity. - Pricey Set-up
Graphic designing requires a lot of software and tools, and then the obvious hardware comes along with them. All this setup can cost you a fortune in the beginning and take a huge chunk out of your capital. - Limited inputs
In-house designers have limited input as they don’t carry much experience in different businesses in the market. These limited inputs can hamper the creativity of your design. It’s also possible that after a certain period of time, the designers may end up with no new creative ideas for your brand.
Graphic Designing with an Agency
In this fight between graphic designing in an agency vs in-house, agency graphic designers work for the marketing agency that a company has collaborated with. These designers hold remarkable expertise in distinctive fields which makes them go out of the box with creativity. If you’re thinking of hiring an agency, you should know what to expect in the first 30 days. It establishes a strong and healthy relationship for your brand.
Pros of Graphic Designing with an Agency
- Diversity of Designers
You get a varied range of designers in an agency. Be it UX designers, UI designers, researchers and other specified designers, an agency is fully equipped with them. This makes it quite easy and convenient to execute a creative with better understanding and enhanced inputs. - Work Stability
There are certain times when the designers have to take a leave due to unwanted circumstances, which eventually results in projects getting hampered. But Agencies have multiple designers ready to back up if one falls down due to any reason. This perk focuses on maintaining the priority of your project. - Economical Designs
Agencies have access to all the software and tools which eradicates the cost of buying them from scratch. Also, experts at marketing agencies are efficient to complete the task within a set time frame and financial parameters.
Cons of Graphic Designing with an Agency
- Consecutive Reviews & Follow-ups
If your design gets approved in the first go, it should be considered a miracle. Most creatives come with a number of revisions and these revisions may or may not be delayed due to the hierarchy of personnel reviewing them. - Delayed Feedbacks
The designs prepared by the graphic designer of an agency have to undergo a tedious journey of approvals. Often, there are times when the client brand appoints two to three people to give approval on a single design. This can cause a delay in the overall process of delivery. - Limited Scope of Revisions
Agency graphic designers are restricted to following the scope of work discussed in the contracts which means you will get a limited number of deliverables. This also restricts you from getting unlimited revisions and may or may not satisfy your need for creatives.
Research before making a Decision
The decision of going with a marketing agency or hiring an in-house team majorly depends on your budget but it’s extremely important to weigh out the advantages and disadvantages of both. We have tried our best to list the ones that matter the most but still, we suggest you conduct a thorough research strategy before going ahead for graphic designing in an agency vs in-house.
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Agency vs In-house
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