Generating traffic to a website is the most essential part of marketing. It amplifies the efforts that you have put into advertising. It optimizes your content, visuals and most importantly your brand identity to gain more potential customers. It mainly focuses on the user experience and how website visitors can affect the user in more appealing ways. Tracking this traffic helps you understand where your users are coming from which will eventually lead to attracting more users. Website traffic generation provides us with areas to improvise on a regular basis. Now the question arises, which is the best place for traffic generation, agency or in-house?
Though you might need a PPC Ads Management Agency at some time to help you scale better. But, let’s go through the pros and cons listed below and spot which one suits your brand better.
Traffic Generation with an In-house Team
Generating traffic in-house can be quite efficient for your need to grow without any limitation of workflow. Your in-house team for traffic generation will be solely dedicated to digging into strategies for attracting maximum traffic to your website. The below pros and cons will help you settle the debate of traffic generation, agency or in-house.
Pros of Traffic Generation with an In-house Team
- Industry Expertise
Your in-house team has the time and energy to invest in knowing your industry’s detailed information. Their in-depth knowledge of your industry helps them spot your target audience and attract them to your website. - Solemn Dedication
Unlike in the agency, the in-house team does not have to deal with multiple clients which improve their focus and makes your brand their most important and only priority. This results in maximum outcomes and eventually high traffic on your website. - Frequent Content Updation
With the flexibility of creating unlimited content, your in-house team generates a maximum quantity of content which helps in updating fresh content on a regular basis and this eventually attracts traffic to the website.
Cons of Traffic Generation with an In-house Team
- Lack of Inputs
Their set focus on your brand and your industry may or may not put a barrier on their inputs. They will have minimal or no knowledge about the other industry’s marketing strategies which can limit their ideas and creativity. They won’t try to go out of your niche audience and might miss out on some great prospects while generating traffic on the website. - Tool Scarcity
As we have mentioned above, generating traffic to your website includes other factors like content creation, SEO management etc. This means that you would need a number of tools to support your requirements and a lot of times these tools seem to be inaccessible in an in-house marketing set-up. - Requires Heavy Investment
Again preceding with the points mentioned above, Starting in-house traffic generation would need a lot of investment as you would need to build the whole marketing set-up inclusive of employees, tools, hardware and a lot more.
Traffic Generation with an Agency
Outsourcing traffic generation for your website can be effectively convenient and cost efficient for your company. It will provide you the satisfaction of attracting your targeted users with a lot of unique ideas and strategies. The below pros and cons will help you decide on traffic generation with an agency or in-house.
Pros of Traffic Generation with an Agency
- Plenty of Resources
Traffic generation does not fly solo, there are multiple areas of marketing supporting it. In order to attract traffic to your website, you would need content creation, Visual additions, Social Media presence, and SEO Management. An Agency covers it all, making it convenient for you to get all the services in one place.
- Expert Insights
A marketing agency has a large team of experts who work with multiple clients from different industries. This brushes up their skills on a regular basis and keeps them up to date with the latest knowledge in the market. - Cost-Efficient
As we discussed above in order to start with traffic generation you would need to take other services as well. Getting all the services from an agency saves you a lot of time and capital that you would have to invest in setting up an in-house team.
Cons of Traffic Generation with an Agency
- Delayed Reporting due to Hierarchy
One of the major drawbacks is the involvement of so many professionals which creates a hierarchy issue, this may or may not eventually lead to delays in submitting reports of the traffic generated in a specific duration. - Bound to Work on Limited Content
If the company is getting all the services from an agency, the scope of work limits the content and that affects attracting traffic to the website; the agency needs frequent content for regular updation. The second scenario is that the company is providing the content to the agency, they tend to give a specific quantity of content and the agency is bound to generate traffic on that content repeatedly. - Caught up with Multiple Brands
In order to generate maximum traffic on your website, you need to focus on your industry’s niche audience and for that you need detailed information and constant updates of your industry. An agency handles multiple brands which may or may not blur their focus on your specific industry.
Business Individuality
Every business has different needs, which is why there are no set standards by which we can tell you if you should hire a marketing agency or set up an in-house marketing team. Keep researching what’s best for your business and decide accordingly.
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Agency vs In-house
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