What are Google Shopping Campaigns? By definition, Google Shopping Campaigns are created as a part of Google Advertisements. These campaigns are used to related user queries with actual businesses. When a user chooses to execute a query in the search engine, Google is responsible for presenting the best match. Indeed, for every query, there will …
What is Remarketing? Remarketing, as the word suggests, is a way to target people who have already visited or taken action on your website. It allows you to display ads to those customers who have visited your site or used your mobile app. The google ads remarketing code that you implement on your website places …
PPC abbreviated for pay-per-click is a form of internet marketing where the advertisers pay an amount every time the ad is clicked. It also drives more website traffic. It can be considered a way to buy visits to your website. The Benefits of PPC advertising are more. Advertisers prefer PPC advertising as the advertisers can …
Google has always been looking for changes and try to make its platform better for everyone. In this context, there are some changes that has been induced in the Google Adwords according to which it desires to meet the exact correctness and avoid fuzziness while keyword planning. Google is now intended to limit the list …
Google has been stepping up for rolling out the new Ad Rank thresholds since earlier this month. After that there has been minor and major reports regarding shift in AdWords CPCs. Let us look at those changes Ad Rank decides where an ad will appear on the page which is based on the calculation of: …
Google has announced that historical quality score column has been added to the report of Google AdWords. Now you can check the relevancy of the keywords, landing pages, and ads through the quality score column. This change lets you experience the more enhanced quality score report and it will help you to achieve the …
In today’s over competitive scenario the “customer is the king” and reaching out to him is a must for any business to break even. However it is tough to find out a method of marketing which is not only effective but also achieves the target without much burden on the budget. While traditional marketing used …
Expanded text ads or standard text ads would be automatically upgraded to responsive ads in AdWords Display campaigns. Although Google did not make an official announcement for this change still the below alert would be displayed on page on text ads. It is a mandatory update with no scope of opting out of it, so …
