PPC abbreviated for pay-per-click is a form of internet marketing where the advertisers pay an amount every time the ad is clicked. It also drives more website traffic. It can be considered a way to buy visits to your website. The Benefits of PPC advertising are more. Advertisers prefer PPC advertising as the advertisers can make changes to the optimization strategies that affect the score quality. This impacts ROI and is one of the gainful marketing strategies.
PPC Advertising, also called Google advertising, paid search, or search engine advertising. PPC ads are seen on Google on top of the organic search results. The Importance of PPC for an online business is seen in its success and it is an important parameter for a whole and successful digital marketing campaign.
PPC advertising advantages are huge for online business success. Let us discuss the top benefits of PPC advertising.
1. Contribute To Business Goals
Business goals must be met for a successful business. PPC helps to get more response thereby trying to reach the business goals. PPC is a good and powerful tool to get additional website traffic and align it to reach your business goals. PPC helps in the business goals in the following way:
- PPC serves the middle of the marketing funnel by contents, seeking for newsletter signups, contest, and publishing.
- PPC supports other parts of the marketing funnel and the path to convert the audience to customers.
2. People Search On Search Engines
It is a proven fact that billions of people are seen online. Many online activities emerge from the search engines. For example, if you want to search for a college and you are unaware of its full URL, we go to a search engine and type the college’s name. The search engine lists that specific college-related URL. Every second there are loads of searches. Above all, there are lots of changes for your business to be seen on search engines.
The advantage of PPC advertising is that it becomes one of the top three causes for on-page conversions. To support the importance of PPC, here are few statistics about it:
- Almost 65% of the users who are prepared to purchase online, click the PPC advertisements.
- Almost 75% of the users who search for some specific product or service would go online to that store on the same day.
3. Immediate Results
Yet other benefits of PPC advertising are that is fast and provides instant results. You can reach out and advertise to many people who search for your brand.
4. Increase Website Traffic
Another importance of PPC is that PPC advertising increases website traffic. When you have a beautiful website for your business, you need people to check it out to make it beneficial. Having PPC advertising for your business brings more traffic to your website as it appears on the search engine’s first page thereby increasing the chance of your visibility.
5. Get Quality Traffic
PPC benefits in getting more website traffic, also ensure that the traffic would be a quality one. This is because people search for the problem that you solve. You can get that traffic to your business as they are already interested in your business’s products and services.
6. Increase In Sales
People who purchase products or services first perform thorough research on the products. When a person researches a specific product or service, the probability of purchase is more. PPC advertising focuses on the targeted audience thereby increasing the sales. When customers are happy about your products and services, they are inclined to come again.
7. Quantifiable Results
Yet another advantage of PPC advertising is that all that you perform with it has a clear target. You can quantify anything through PPC advertising whether it is costs, views, profits, visits, clicks, etc. Once you start your PPC campaign, you can easily monitor the amount spent on it and whether you get gain or loss out of this activity. Reports generated out of this model provide you with relevant information required for top management.
8. Independent on SEO
SEO friendly websites that maintain SEO top standards and practices bring your business to success. But, one of the main benefits of PPC advertising is that once you have proper and profitable campaigns in place, you need not worry about Google ranking.
9. Get To The Right Audience
For a PPC campaign, you should properly choose the location and time your ads should appear by analyzing various factors that include location, keywords, device, website, time, date, etc. You can segment your market for the PPC advertising advantage to reaches the right audience. Due to this reason, PPC is important for any online business to get more visibility.
10. Brand Recognition
Brand awareness is an important parameter for your business to succeed. You can make use of PPC to target keywords for your industry so that it reaches the right audience while they search for advertisements. Keywords would be beneficial to enhance brand awareness and increase visibility thereby increasing sales.
11. Be Available For Local Customers
For local search, PPC has its benefits. When people search for various products or services using their mobile, they can click on the advertisements to get the instructions to access your store. Many people are likely to visit a store when they get in search results.
12. Less Budget
PPC advertising has no budget restrictions. It is flexible to let you choose the amount to be paid for a click and the amount to spend on an advertisement. As the parameters are measurable, it is easy to analyze profit or loss and then make a decision accordingly. In case the campaign shows a profit, you can spend more money until you get the desired ROI.
13. Traffic Through PPC Has More Conversion Rate
One of the PPC advertising advantage is that the search traffic through PPC ads gets more conversion rates. When you see your business on search engines in a strong position, you are inclined to get more conversions. So, keeping an ideal PPC advertising for your brand would get more conversions for your business that would increase sales.
14. Customers Can Make Good Decisions
Customers make use of search engines to perform their research. With the help of their findings, they can make decisions on the options that are thrown to them. With PPC advertising you can reach many potential customers and instruct them about your brand. This would build trust among the customers and help them to make a proper decision.
15. PPC Advertising Triggers Offline Sales As Well
Yet another benefit of PPC advertising is that it could drive offline sales as well. In case you have a physical store located, customers on seeing your PPC advertisement can visit your store. Even though there is no online transaction, the sales have been triggered due to online effect. This is a good attempt as customers depend on search engines for most of their buying decisions.
16. Increases Market Share
Due to the various available benefits of PPC advertising, it generates enormous sales for your business. This would eventually increase market share.
17. Rich Functionality
The various available PPC platforms like Google and Bing Ads have inbuilt tools that help you to execute your ad campaigns, collaboration with team and data analysis and generate reports. PPC advertising advantage to businesses, as the right tools for placing ad campaigns and to generate reports are with the platforms. This would help you to get the right results.
18. Test Marketing Strategy
If you want to check your advertisement copy and your product headline on its performance, you can easily perform it with the Google Adwords campaign. Execute it for a few weeks online and then get the results to analyze it. If your ad has got the highest Click through Rate (CTR), it has won the audience’s eyes.
One of the big benefits of PPC advertising is that it is real-time by itself. The results are available instantly. When the results are not pleasing, then you can fine-tune your advertising immediately, which is not possible in other advertising forms like TV, radio, printing media, etc. In the traditional form of advertising, once you spend money on it, to modify you need to spend more money on it. But, PPC advertising helps you to overcome this kind of loss and be able to adjust and get more conversions.
20. Increases Customer Attribution
Yet another importance of PPC advertising is that it increases customer attribution. An attribution indicates the number of audiences visiting your brand. This would help to get more leads and conversions.
Benefits of PPC are huge only for the fact that it generates better results by keeping the right target people in place and at the right time. Being a big component of digital marketing, PPC coupled with SEO can fetch good results. If PPC does not produce good results as per your expectations for the first time, try to optimize it further to get better results. PPC professionals are also available to help you with it.