Project Summary
The Pain Points
After we made the monthly report template, our next step was to set up custom landing pages, complete with lead form tracking and phone call tracking. We also made use of all the relevant ad extensions like sitelinks, callouts, and the call extension. This is also a time-intensive process, but using these ad extensions can increase the keyword quality score. finally, we added over 200 negative keywords to each campaign to ensure that the traffic quality was as strong as possible right from the start of the campaign.Then we launched the campaigns and managed them on a weekly basis for the next two months. We decreased the cost per click by about 8%. And we increased the conversion rate by over 130%. This huge jump in conversion rate made each click that American Integrity paid for much more valuable to their business.
How We Helped
How We Helped
What We Achieved
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