Project SummaryService Provided: PPC, Search Advertising, Landing Page Design3 Main Services category : Slimming solutions, Beauty solutions, Skin solutionsResults: 9.87% conversion rate and 1800% return on ad spend
The Pain Points
Not everything we tried turned out as we’d hoped though.
It’s inevitable that some things will work better than others and not everything will work.What’s essential is to know when to stop, what isn’t working and optimising what is working.
That’s why knowing how to monitor and analyse a campaign continuously is vital to success. In this case, we had problems with some of the specific consulting services. While they did drive a lot of traffic to the site, the On-page conversion rates were poor, so those ad groups had a negative ROI. We tweaked the landing page copy and adjusted the bids, and were able to turn them around into positively performing ad groups.
With Technians managing the full process, a high quality of work was maintained from the creation of Highly attractive and targeting ads through to Dynamic Keywords Insertion and Customizing Text Ads.
How We Helped Technians provided this to Relooking Slimming & Beauty Center through a powerful and precise Pay Per Click campaign, involving the creation of a tailored website with which to convey the strengths of the product and brand to customers shopping in an already crowded and competitive market.It couldn’t be just any campaign. It was vital that the Pay Per Click work was highly engaging so as to increase qualified leads and tap into unaware potential customers within a specific demographic that was defined by their income and lifestyle.
What We AchievedAlthough it was growing slowly, our client was a small company with very limited resources .The business owner was highly committed and passionate about his industry, extremely client focused, prepared and committed to invest his limited budget in digital marketing. But digital marketing wasn’t his area and the company didn’t have any historical digital marketing campaigns to build on, so the strategy was created from scratch.Naturally, having a limited budget and no previous track record of what had worked and what hadn’t meant we were facing some challenges, but hey, we relish a challenge!The campaign initially suffered from success! So effective was the ad targeting that caps were put in place to ensure an appropriate limit on exposure to potential customers.With over 5.25 million impressions achieved, a fantastic figure of over 57,000 site visitors and a 9.87% conversion rate was achieved.But that wasn’t all. Technians was responsible for many other PPC marketing campaigns over an year period. These campaigns generated millions of ad impressions and thousands of sales. Combined with some other campaigns managed by Technians.