Website Management for India's Largest Footwear Manufacturers | Footwear
Campus Shoes being one of the largest sports and athleisure footwear manufacturers in India has a strong offline presence in the footwear market with 35+ company-owned outlets pan-India. However, the brand was falling behind in the digital race with a website inadequate to support its huge product catalogue.
The strategy was to -
The products displayed on the website were optimized with high-quality images and elaborated descriptions like the size, colour, material etc. This helped in-
The whole website feed was optimized with the product feed to give a user the particular information it desired in a wholesome manner.
It increased user satisfaction and in turn increased the conversion rate optimization.
The feed quality on Google Merchant Centre depends on the parameters of a product that are set on the website itself.
An efficient product feed management on the website ensured a smooth business on the Google Merchant Centre with ready details on each product for every type of customer.
The website was integrated with multiple payment gateways to help the customers buy their desired sports shoes in the way they wanted to.
This also enhanced the overall conversion rate of the website.
All the client requests were distributed evenly across the capable servers to ensure maximized speed and efficiency. This enhanced the website performance, and speed and reduced the chances of a single server getting overloaded.
The way forward for Campus Shoes:
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