Canara HSBC

Elevated Online Presence for the Leading Insurance Provider | Life Insurance Company

About Canara HSBC:

Established in 2008, Canara HSBC Life Insurance Company Limited is a joint venture between Canara Bank, HSBC Insurance (Asia Pacific) Holdings Limited, and Punjab National Bank. The Company has a vast portfolio of life insurance products and solutions and offers various products across individual and group spaces comprising life, health, online term plans, retirement solutions, credit life and employee benefit segments.

Service Objective:

Low Brand Engagement
Low Social Presence
Lead Generation
Brand Awareness

Services Provided:

Search Engine Optimisation
Social Media Marketing
Paid Ads

Campaign Strategy:

We helped Canara HSBC formulate a persuasive business development strategy by leveraging our deep knowledge and vast experience.

Our brand strategist built strong marketing campaigns that aimed at generating brand awareness through Facebook, YouTube, and GDI. The strategy consisted of content, polls, ads, and major brand promotional content.

Further, Search Engine Optimization helped to attract quality leads from the targeted market and fulfilled our deliverables for the brand.

Campaign Execution:

1. Social Media X-Ray

Canara HSBC had a stronghold offline and wanted to expand by reaching out to mass audiences through its online presence. We began by analyzing their current reach, creatives, campaigns, videos, GIFs, and everything in between to draw a roadmap for the brand.

Once the roadmap was ready, we worked towards achieving it.

2. Instagram & Facebook Optimisation

Firstly, we fixed their communication on the two most important social platforms. By effectively tapping into the target audience, we were able to build their distinguished presence on Facebook & Instagram.

After figuring it out, we ran relevant campaigns and ads that aimed at building brand awareness.

3. Paid Ads

To place the brand and its specialities on top of searches, we used Google & Facebook Ads in such a way that it was observed by the right person, at the right time and place. Our initial strategy began with optimizing and restructuring their Google Ads account to gain relevant insights and scope that improved the performance.

4. Search Engine Optimisation

After we initiated keyword strategy for the brand, their ranking began to increase - followed by Search volume, position, and monthly traffic, and the set target was achieved.

5. Lead Generation

Effective SEO resulted in high organic traffic and connected potential buyers to the listed properties.

It then generated demand for the business and began building Top-Of-The-Mind Recall for Canara HSBC.

Overall Growth in the Brand Engagement

The Way Forward for Canara HSBC:

Generated leads served as potential customers for the brand.
Enhanced Social Media Presence.

MILESTONES ACHIEVED

Instagram & Facebook Ads:

Reached 12M Eyeballs
+75% Conversion Rate
50% lower CPM
Reached a million people in just ½ of last year’s Marketing expense

Google Ads:

Fully automated bid control based on a data-driven attribution model across channels & device types
Cross-channel attributed value bids based on a data-driven model
10% more conversions & a 26% reduction in cost-per-acquisition (CPA)