Elevated Online Presence for the Leading Insurance Provider | Life Insurance Company
We helped Canara HSBC formulate a persuasive business development strategy by leveraging our deep knowledge and vast experience.
Our brand strategist built strong marketing campaigns that aimed at generating brand awareness through Facebook, YouTube, and GDI. The strategy consisted of content, polls, ads, and major brand promotional content.
Further, Search Engine Optimization helped to attract quality leads from the targeted market and fulfilled our deliverables for the brand.
Canara HSBC had a stronghold offline and wanted to expand by reaching out to mass audiences through its online presence. We began by analyzing their current reach, creatives, campaigns, videos, GIFs, and everything in between to draw a roadmap for the brand.
Once the roadmap was ready, we worked towards achieving it.
Firstly, we fixed their communication on the two most important social platforms. By effectively tapping into the target audience, we were able to build their distinguished presence on Facebook & Instagram.
After figuring it out, we ran relevant campaigns and ads that aimed at building brand awareness.
To place the brand and its specialities on top of searches, we used Google & Facebook Ads in such a way that it was observed by the right person, at the right time and place. Our initial strategy began with optimizing and restructuring their Google Ads account to gain relevant insights and scope that improved the performance.
After we initiated keyword strategy for the brand, their ranking began to increase - followed by Search volume, position, and monthly traffic, and the set target was achieved.
Effective SEO resulted in high organic traffic and connected potential buyers to the listed properties.
It then generated demand for the business and began building Top-Of-The-Mind Recall for Canara HSBC.
The Way Forward for Canara HSBC:
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