CHERRY HILLS

SEO Implementation to attract Traffic & Visitors | Architecture & Interior Design

About Cherry Hills:

Founded in 1987, Cherry Hill is one of the leading occupancy services companies in India, providing corporate interior design, turnkey interiors, civil & interior services, MEP services, general contracting services and imported furniture. With India becoming the preferred destination for companies from all over the world, supported by the growth of the economy, the need for world-class occupancy services & interior design companies has never been higher. Corporates are leaning on good interior design companies, architects and contractors to lend a touch of class, creativity and blend their corporate spaces with the ethos of the brand.

Campaign Objective:

Search Engine Optimization
Increase Website Traffic
Lead Generation
Keyword Ranking
Brand Awareness
Top-Of-The-Mind Recall

Problem Statements:

Low Organic Traffic
Low Keyword Ranking
Low Quality Content
Less user time on Website
Hard to Navigate Website
Weak Digital Presence

Services Provided:

Content Marketing
Keyword Strategy
Lead Generation
SEO Integration
Traffic Generation
Website Optimization
Brand Awareness

Campaign Strategy:

Cherry Hills, having a great reputation, was on the lookout for effective leads and website management.

Our objective was to increase traffic at the lowest feasible cost. We began by researching their requirements and acquiring a detailed understanding of their target audience. Based on that, we generated keywords to drive organic traffic to their website.

The aim was to develop brand reputation and drive sales performance by creating a balance of digital communication.

Campaign Execution:

1. Improved Keyword Search

Keywords generated were placed throughout the content material, such as meta description, page title, URL, headers, blogs etc.

We made a bucket of primary and secondary keywords that we wanted to rank on. The keywords were targeted in top 3, top 7, top 10, and so forth.

2. Content Marketing

Using the set of keywords, content was put up on the websites in an effective and planned manner, which aimed at redirecting engaged readers to further explore Cherry Hills.

We optimized the existing content for the new/targeted keywords, and helped generate brand awareness as well as boost keyword popularity by internal linking in the blogs.

3. Search Engine Optimization

We optimized the website for enhanced interface and ease of navigation. A smooth user experience goes a long way in maintaining client-agency relationships.

With effective keyword placements, the ranking began to increase - followed by Search volume, position, monthly traffic, keyword difficulty, and the set target was achieved.

4. Website Optimization

Once the website SEO was ready, it was further analyzed for technical glitches needed to be fixed on priority.
It resulted in optimized web pages for Local SEO, local keywords in Meta Title, Description, URL, Heading, Content, Image Alt Tag etc.

5. Lead Generation

Effective SEO resulted in high organic traffic and drove the targeted audience towards Cherry Hills.

Further, it generated demand for the business and began building Top-Of-The-Mind Recall for interior designing consultations.

6. Effective Brand Awareness

The brand was quite known in its niche. We created more awareness for the brand by placing it in front of the interested audience looking to renovate or build an interior space, with an added personal touch.

Overall Growth in the Brand Engagement

The Way Forward for Cherry Hills:

Traffic was substantially increased throughout the campaign, resulting in enhanced visibility.
Keyword Ranking will be retained as long as the provided strategies are followed.
Generated leads will serve as potential customers for the brand.