SEO Implementation to attract Traffic & Visitors | Beauty & Lifestyle
Traffic is the backbone for any website in 2023. When Faces Canada was on the lookout for the same, we got down to work.
Firstly, a complete SEO Audit of the website informed us of the flaws that needed improvement.
Here’s how we improved it for better:
A complete analysis of the website was done to understand the points where it was lagging behind.
Here’s where we found them:
Based on what we analyzed, we defined a new architecture for the website. This included much of what users are currently searching for.
Primary and secondary keywords were shortlisted that we wanted to rank on.
We know the importance of keywords for a web page. Good keywords, backlinks, and a comprehensive content strategy befitting the user’s search intent can win any brand half the battle.
So, we focused on designing a content strategy that involved long-form and multimedia content and the creation of blog posts, guest posts, infographics, and more.
Using effective SEO techniques, we improved the quality and quantity of website traffic and their ranking began to increase.
Once the website was optimised and began to rank, it resulted in enhanced Search volume, position, monthly traffic, and helped us achieve the target.
Digital PR helped us create a measurable and tangible strategy to increase brand awareness, website traffic, boost organic rankings, sales, and engagement.
Backlinks are essential aspects of the Search Engine Optimisation process. They offer authority to a page and site's domain, and help drive referral traffic.
To start with the link building process, we began building the overall domain authority using links from relevant websites in the beauty & lifestyle niche.
Starting from the top 10 ranking keywords, we achieved effective SEO results by:
Effective SEO resulted in high organic traffic and drove the targeted audience towards Faces Canada.
Further, it generated demand for the business and began building Top-Of-The-Mind Recall for the brand.
The Way Forward for Faces Canada:
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