SEO Implementation to attract Traffic & Visitors | Beauty & Lifestyle

About Faces Canada:

With a Canadian heritage spanning over 40 years, Faces Canada offers an exclusive line of high-quality makeup and skincare products. Their products are cruelty free and hypoallergenic. They’re a globally acclaimed brand, available at attractive price points, offering a comprehensive range of products that can capture any look or style, from casual chic to go-getter glamorous and everything in between.

Campaign Objective:

  • Search Engine Optimization
  • Increase Website Traffic
  • Lead Generation
  • Keyword Ranking
  • Brand Awareness
  • Top-Of-The-Mind Recall

Services Provided:

  • Content Marketing
  • Keyword Strategy
  • Lead Generation
  • SEO Integration
  • Traffic Generation
  • Guest Blogging
  • Digital PR
  • Website Optimization
  • Brand Awareness
Campaign Strategy:

Traffic is the backbone for any website in 2023. When Faces Canada was on the lookout for the same, we got down to work.

Firstly, a complete SEO Audit of the website informed us of the flaws that needed improvement.

Here’s how we improved it for better:

  • Drew a way forward after competitor analysis
  • Keyword Strategy to increase SEO
  • SEO Fixes & Integrations
  • Personalized Content Strategy to drive High-Quality Traffic
  • Backlinks from high DA & PA of the websites
  • Guest Posting, Blog Submission, Infographics, and many more
Campaign Execution:

1. Website Analysis

A complete analysis of the website was done to understand the points where it was lagging behind.

Here’s where we found them:

  • Site structure & Page Speed - most of the links didn’t go through owing to the high load time
  • Index Management - the website was difficult to navigate
  • Internal Linking - though the problem may be overlooked, it can be powerful if utilized correctly
  • Duplicate Content - it pushes through a bad user experience
  • Internal Redirects - it needed to be aligned properly

2. Keyword Strategy & Architecture

Based on what we analyzed, we defined a new architecture for the website. This included much of what users are currently searching for.
Primary and secondary keywords were shortlisted that we wanted to rank on.

  • Revenue Generating Keywords
  • Generic Keywords
  • Informative Keywords

3. Content Marketing

We know the importance of keywords for a web page. Good keywords, backlinks, and a comprehensive content strategy befitting the user’s search intent can win any brand half the battle.

So, we focused on designing a content strategy that involved long-form and multimedia content and the creation of blog posts, guest posts, infographics, and more.

4. Search Engine Optimization

Using effective SEO techniques, we improved the quality and quantity of website traffic and their ranking began to increase.

Once the website was optimised and began to rank, it resulted in enhanced Search volume, position, monthly traffic, and helped us achieve the target.

5. Digital PR & Link Building

Digital PR helped us create a measurable and tangible strategy to increase brand awareness, website traffic, boost organic rankings, sales, and engagement.

Backlinks are essential aspects of the Search Engine Optimisation process. They offer authority to a page and site's domain, and help drive referral traffic.

To start with the link building process, we began building the overall domain authority using links from relevant websites in the beauty & lifestyle niche.

Starting from the top 10 ranking keywords, we achieved effective SEO results by:

  • Guest post
  • High Domain Authority
  • Quora post
  • Backlinks used by competitors

6. Effective Sales through SEO

Effective SEO resulted in high organic traffic and drove the targeted audience towards Faces Canada.
Further, it generated demand for the business and began building Top-Of-The-Mind Recall for the brand.

Overall Growth in the Brand Engagement

The Way Forward for Faces Canada:

  • Optimized website for visitors
  • Keyword ranking will be retained as long as provided strategies are followed
  • Leads generated will serve as potential visitors for the brand


  • Reached 9 Million Eyeballs through the website
  • Removed Content Duplicacy throughout the web
  • High-Ranking Keywords and Backlinks
  • Increased Organic Traffic and Conversion Rate
Increment in Traffic


Increase in Conversion Rate


Sales Increment
via Organic Traffic


Keywords in
Top 10


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