FACES CANADA

SEO Implementation to attract Traffic & Visitors | Beauty & Lifestyle

About Faces Canada:

With a Canadian heritage spanning over 40 years, Faces Canada offers an exclusive line of high-quality makeup and skincare products. Their products are cruelty free and hypoallergenic. They’re a globally acclaimed brand, available at attractive price points, offering a comprehensive range of products that can capture any look or style, from casual chic to go-getter glamorous and everything in between.

Campaign Objective:

Search Engine Optimization
Increase Website Traffic
Lead Generation
Keyword Ranking
Brand Awareness
Top-Of-The-Mind Recall

Services Provided:

Content Marketing
Keyword Strategy
Lead Generation
SEO Integration
Traffic Generation
Guest Blogging
Digital PR
Website Optimization
Brand Awareness

Campaign Strategy:

Traffic is the backbone for any website in 2023. When Faces Canada was on the lookout for the same, we got down to work.

Firstly, a complete SEO Audit of the website informed us of the flaws that needed improvement.

Here’s how we improved it for better:

Drew a way forward after competitor analysis
Keyword Strategy to increase SEO
SEO Fixes & Integrations
Personalized Content Strategy to drive High-Quality Traffic
Backlinks from high DA & PA of the websites
Guest Posting, Blog Submission, Infographics, and many more

Campaign Execution:

1. Website Analysis

A complete analysis of the website was done to understand the points where it was lagging behind.

Here’s where we found them:

Site structure & Page Speed - most of the links didn’t go through owing to the high load time
Index Management - the website was difficult to navigate
Internal Linking - though the problem may be overlooked, it can be powerful if utilized correctly
Duplicate Content - it pushes through a bad user experience
Internal Redirects - it needed to be aligned properly

2. Keyword Strategy & Architecture

Based on what we analyzed, we defined a new architecture for the website. This included much of what users are currently searching for.
Primary and secondary keywords were shortlisted that we wanted to rank on.

Revenue Generating Keywords
Generic Keywords
Informative Keywords

3. Content Marketing

We know the importance of keywords for a web page. Good keywords, backlinks, and a comprehensive content strategy befitting the user’s search intent can win any brand half the battle.

So, we focused on designing a content strategy that involved long-form and multimedia content and the creation of blog posts, guest posts, infographics, and more.

4. Search Engine Optimization

Using effective SEO techniques, we improved the quality and quantity of website traffic and their ranking began to increase.

Once the website was optimised and began to rank, it resulted in enhanced Search volume, position, monthly traffic, and helped us achieve the target.

5. Digital PR & Link Building

Digital PR helped us create a measurable and tangible strategy to increase brand awareness, website traffic, boost organic rankings, sales, and engagement.

Backlinks are essential aspects of the Search Engine Optimisation process. They offer authority to a page and site's domain, and help drive referral traffic.

To start with the link building process, we began building the overall domain authority using links from relevant websites in the beauty & lifestyle niche.

Starting from the top 10 ranking keywords, we achieved effective SEO results by:

Guest post
High Domain Authority
Quora post
Backlinks used by competitors

6. Effective Sales through SEO

Effective SEO resulted in high organic traffic and drove the targeted audience towards Faces Canada.
Further, it generated demand for the business and began building Top-Of-The-Mind Recall for the brand.