American electronic e-commerce Amazon which earlier introduced Echo smart speaker lineup in India has chosen an invite-only model developed in partnership with smartphone maker OnePlus.

Developing an India-specific Invite System 

OnePlus prior utilized a welcome based model to offer its cell phones and had built up an India-specific invite system with Amazon India, it’s selective online deals accomplice since its India foray in December 2014.

To get more Quality Customers

OnePlus founder Pete Lau said these discussions will extend to the development teams of both the companies to get more quality customers.

Amazon India head Amit Agarwal also hinted at a deeper integration of Amazon Prime in OnePlus smartphones in the future. He said, “Right now, the integration is at the app-level but we constantly keep challenging ourselves to see if there are more things that we could do.”

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