American electronic commerce company Amazon’s losses continued to grow into the third quarter swelling to $936 million compared to $541 million in the September quarter of 2016. The nine-fold losses in the international business grew to $2.1 billion from $796 million in the same period last year.

India Continues to be the Main Focus

For Amazon, India continued to be the main focus internationally, with the launch of Echo and Alexa devices, launching the first Prime Day in the country and also expanding Amazon Business.

Business Expansion in India

“It is international expansion and primarily in India where we’re continuing to add benefits. And we launched Prime there a year ago. We have free shipping on 10 million items there and we’re continuing to add benefits; Prime Video, Amazon Family,” CFO Brian Olsavsky said in response to what was driving international losses.

He further added that “We had the first Prime Day there this year, Prime Music; Amazon Business is also expanding in India. Now, Echo and Alexa are also available in India. So that should be well received by the Indian consumer base.”

Leave a Reply



That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

Article & Videos (0)

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below