Bangalore based e-commerce company Flipkart has launched its grocery delivery service Supermart on its mobile application to an initial set of customers in Bangalore to step up its competition against Amazon.  Flipkart has launched this grocery services pilot in Bangalore, only for its employees.

Providing Free Delivery on orders over Rs 1000

The grocery marketplace of Flipkart requires a minimum order value of Rs 500 and provides free delivery for orders over Rs 1,000, according to information available on the mobile app.

“We have done a soft launch for grocery categories at Flipkart. Currently, it is available to select customers in Bangalore.  To transform e-commerce in the country through technology, we want to make shopping for everyday essentials convenient for our customers. We intend to scale it up to all customers in Bangalore and take it to other cities in future, “a Flipkart spokesperson said.

Grocery, a Major Focus on Amazon

Grocery has been a major point of focus for Amazon India since last year. Paytm Mall, along with Alibaba is now also planning to expand its space, for which it is in talks with BigBasket to buy the significant stake in the company. Amazon India offers food products through Amazon Pantry in some cities and Amazon Now app through a tie-up with Big Bazaar and Hypercity in some cities.

Flipkart is building a dedicated supply chain for its grocery service and is also providing options such as open-box delivery to verify products before acceptance and doorstep return if the customer faces any issue with the product.

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