From the initial launch last year, Linkedin has focused to update its objective-based advertising to more regions.
Identical to Facebook’s ad Formation, The objective-based approach guides advertiser decisions to choose their top-level aim for their campaign. Then Focus over what to accomplish, the Linkedin system will present key ad formats and features help you in giving the best possible results.
![LinkedIn ad objectives](https://www.socialmediatoday.com/user_media/diveimage/li_objectives.png)
It’s a compelling change to LinkedIn’s ads process, which helps marketers to manage the update in the best possible way. This week, Linkedin broadcast a new guide to objective-based advertising providing a detailed view of each element & how to make your options.
Also, Read>> LinkedIn Adds New ‘Skill Assessments’ Option to Beef Up Your LinkedIn Profile
Check out the summary:
Image Source:socialmediatoday
There’s also an overview of what each objective will optimize for within the system:
![LinkedIn objective-based marketing guide](https://www.socialmediatoday.com/user_media/diveimage/linkedin_objective_based3.png)
Image Source:socialmediatoday
Key Tips and Advices by Linkedin to help you to get the best results.
![LinkedIn objective-based marketing guide](https://www.socialmediatoday.com/user_media/diveimage/linkedin_objective_based4.png)
Image Source:socialmediatoday
You can download the full “LinkedIn Objective-Based Advertising Guide” (via e-mail sign up) here.