After providing the guidelines to publishers about News Feed, it is adding some video data for them with a list of ‘Highlighted Shares’ that will display the Pages that are re-sharing the videos.

What did Facebook have to say?

“Highlighted Shares showcases the top five Pages that have re-shared a video, ranked by views. The video publisher will also be able to see associated insights from re-sharers, like post engagement and average watch time.”


How will this help publishers?

With this feature, the publishers will get some extra information as to how their videos are doing in The Social Network. This information would help you in creating content for future and pave way for partnership opportunities. Also, the misuses could be seen to give a better direction to the future video content.


The previous errors

Facebook is taking these stringent measures so as not to repeat the same mistake again that occurred recently with their video metrics. For this, Facebook is employing third-party verification tools to inspect the data.


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