Google Ads introducing bid simulator support for the targeted ROAS bid strategy and for new budget strategy. This is the first time when bid simulator support is made available for smart bidding strategy.

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ROAS Bid Strategy

Target ROAS is an Automated Bid Strategy, which means that Google Ads will automatically regulate users’ bids relying on the cease aim user need to attain.

Benefit OF Bid Simulator

  • With the help of the tool, advertisers can easily understand how the higher targets will impact their performance.
  • The tool will use data from the last 7 days to show what would happen with a higher target if other things remain to be constant.

Screenshot

ROAS target bid simulator
ROAS target bid simulator
Image Source: Search Engine Journal

New Budget Simulator

A new budget is as similar to a bid simulator through which advertisers can see how budget changes would the campaign performance. This tool is useful to know the appro[riate budget for all the campaigns.

Screenshot

New Budget Simulator
New Budget Simulator
Image Source: Search Engine Journal

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