US government has tried a couple of methods in order to detach itself from the Chinese TikTok app. Despite giving the threats of a full ban on the app unless or until it’s been sold to US ownership. TikTok is fighting back with all its cases in the US.

The result of these cases is that the company has appointed a China-origin CEO and removed US-based CEO.


TikTok Takes Legal Action Against Pending Trump App Store Ban

Words By Mayer To CNBC

It did look as if that was a serious ruling by the CFIUS guys, that it had to be divested, and it was going to be divested. The fact is, the job that I signed up for was going to be gone, and I didn’t want to go run a division of Microsoft or Oracle.

At that point in time, Microsoft and Oracle were the only candidates who were willing to purchase TikTok. Somehow, TikTok manages to get away from that buying deal. The US government postponed the deal till the US election. Eventually, the fate of TikTok lied in the hands of US voters.

It was known that if Trump wins the US election, then he will separate TikTok from China and made its own.

Pappas will now become the COO of the company, advancing from her previous title as general manager before the acquisition saga.

Leave a Reply



That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below