COVID-19 buying trends have shown significant changes in impacting Google ads and advertising earnings. Amazon had reduced its spending on Google ads due to the current events. The company has been reducing its spending on Google ads and has almost shut down its advertising.
Why Amazon Cancelling Google Ads?
It seems like Amazon is taking these steps by considering the changing trends in customer spending due to the coronavirus outbreak. Amazon has reported a boom in buying which made the company hire additional 100,000 workers to fulfill the demand.
Recommendation: Google Suspends Support For Google Ads And Google My Business
A report says
Amazon is focusing on meeting the demand of people who are sheltering in place. It means people who are staying at home and not leaving the place until and unless they run out of basic needs like food and other supplies. Coronavirus impact has created a fear in consumers not to leave home therefore they are relying on Amazon.
According To A Report
Extreme Changes In Search Trends
Online sales are under a profound change in buying trends. The demand for medical items and household items is significantly increasing. Due to which amazon had to hire more than 100,000 workers to meet the demand. The company claims that products like Yoga mats and Apple Air pods are the most popular products for sale in their respective categories. But as seen in this Google Trends graph demand for toilet paper has overcome the demand for yoga mats and apple air pods.
Focus Is On Medical Supplies And Household Items
According to a report, Amazon shipments have stopped for other products apart from medical and household items that are much needed.
Statement By Amazon
Amazon reduced Google ads spending may be a sign of a downward trend for non-essential products as medical and household items demand tends to rise up. These trends might affect affiliate marketing. It will be difficult to make an affiliate sale through amazon if the company is not shipping the products with high margin across affiliate marketers. As highly restricted no public gathering for some time. The buying trend thus created will affect advertising sales income for publishers as well as Google ads.