Facebook has released new sorts of tips on how the marketers can step up their video and stories ad content so as to better keep up with their key objectives. The tips particularly focus on the sounds, motion, and stickers in the branded content, and as the researchers say the best way to make use of each element.

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Some Valuable Notes

  • Putting stickers to the static stories ads is not effective.
  • Stories ads with the sounds give better output
  • Mobile-shot Stories over performs the ads shots in the studio.

For some relevant considerations for your campaigns, Facebook has mentioned some tips in a video, which has been expanded into the below infographic.

cross-platform creative considerations
Image Source: Social Media Today

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