Facebook has recently declared some new features for its instant articles offerings. The main aim of the feature is to show the publisher’s content in its other content tools.

Instant Article feature was firstly launched in 2015. The feature uses Facebook’s other tools to give faster load time, better presentation options.

Instant Article Statistics

Instant Articles Statistics
Instant Articles Statistics
Image Source: Social Media Today

Navigation Button

The main addition is done in the article footer by giving a number of navigation buttons. It will improve the sharing capabilities, and helps in links to other articles published by the same publisher.

Instant Articles Footer Options
Instant Articles Footer Options
Image Source: Social Media Today

The first three options make it very simpler for the publisher to share content over a message, group or personal update. The fourth options enable to link with other articles from the same publisher.

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Drawback

These additions are vital because one of the key criticisms of the Instant Articles presenting thus far has been that it in basic terms benefits Facebook. With Instant Article content material being hosted on Facebook, as opposed to referring readers again to the publishers’ personal website, it limits advertising and marketing and records monitoring the potential for taking part publishers.

Facebook Words

Facebook Words
Facebook Words
Image Source: Social Media Today

 

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