Facebook has launched its election voting information center which, in which 4 million and more American can participate in the poll. It is available on both Instagram and Facebook.
“The goal of the Voting Information Center, together with our registration efforts, is simple: to help every eligible voter in the US who uses our platform vote this year. It is also important that we help protect the integrity of our elections. This new product connects everyone on Facebook and Instagram to accurate and easy-to-find information about voting wherever they live, helping empower them to hold their elected officials accountable. It’s a nonpartisan effort that’s available to everyone, and we’ll send notifications at the top of Facebook and Instagram targeted by age and location so people of voting age see relevant information in their state.”
Recommendation – Facebook Took Steps On Users Sharing COVID-19 Information
Facebook is expecting a lot of engagement by providing recent election information timely.
“About 611,000 users (1%) received an ‘informational message’ at the top of their news feeds, which encouraged them to vote, provided a link to information on local polling places and included a clickable ‘I voted’ button and a counter of Facebook users who had clicked it. About 60 million users (98%) received a ‘social message’, which included the same elements but also showed the profile pictures of up to six randomly selected Facebook friends who had clicked the ‘I voted’ button. The remaining 1% of users were assigned to a control group that received no message.”
The results show that Facebook can influence the voter to vote. After the 2016 elections, Facebook CEO Mark Zuckerberg said,
“Personally I think the idea that fake news on Facebook, which is a very small amount of the content, influenced the election in any way – I think is a pretty crazy idea. Voters make decisions based on their lived experience.”
When Facebook had appeared, through its own investigation six years before, that substance appropriated on the stage could in fact impact political race results. It’s intriguing to take note of that Facebook knew about this well before the 2016 outcome, and the examination and analysis of social stages that accompanied it.
Facebook’s Voting Center will update the voters on how to vote, where to vote and if there is any change in voting criteria due to pandemic, voters will get to know from the voting center. Voters will also get the links to the voting tools.