Facebook is coming up with new custom templates for story ads over Facebook, Messenger, and Instagram. This new feature makes it easier for marketers to create custom advertisements. Custom templates enable marketers to run existed assets with fewer efforts.
Image Source: Search Engine Journal
Reasons For Upgrading:
- The initial test on Instagram stories leads to great success.
- In the test it was shown using custom templates gives better campaign performance than using default templates.
- It enables marketers to make changes according to the demand of specific brands and types of campaigns.