Facebook is coming up with new custom templates for story ads over Facebook, Messenger, and Instagram. This new feature makes it easier for marketers to create custom advertisements. Custom templates enable marketers to run existed assets with fewer efforts.

Also Read: Facebook Stories Ads Use To Engage With Users In Messenger

Facebook Statement:

Image Source: Search Engine Journal

Reasons For Upgrading:

1. The initial test on Instagram stories leads to great success.
2. In the test it was shown using custom templates gives better campaign performance than using default templates.
3. It enables marketers to make changes according to the demand of specific brands and types of campaigns.