Facebook is introducing several new e-commerce features both on Facebook and Instagram. The COVID-19 pandemic has made many businesses to shift online, and Facebook had a huge announcement in May about the capacity of merchants to design and create Facebook Shops that are visible both on Instagram and Facebook. Instagram recently rolled out a redesigned shop portion, where users can go through products from various creators and brands.

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Facebook Shop

Now the company is looking forward to bring something similar to this to the main Facebook app. The company initiated testing a new potion in the app called Facebook Shop- similar to Instagram Shop which is basically a shop where you can browse products from various brands. ( To note this is completely different from that of Facebook Marketplace which is created for peer to peer sales.) George Lee the Director of Product Management says that the goal is to make something that is new and unique to the Facebook community and the Facebook app.

Along with this, the company is also introducing new tools for the brands and businesses that run Facebook Shops which includes new design layouts, the feature to see the preview of the collections, the ability to crate shops automatically if you are a new seller. Shops will also have a new messaging feature for customers to send messages to sellers via WhatsApp, Messenger, or Instagram Direct. The company says that all sellers will be able to use the Instagram Checkout feature in the United States in the coming weeks.

Instagram Live Shopping

Not only this the company is also testing out a live shopping experience for users, where brands can display their products in a live streaming video, while users can go through the displayed products and make purchases. Instagram Live Shopping is now available for all the sellers in the United States by using Instagram Live Shopping.

Statement By Instagram’s Vice President, Vishal Shah

“We’ve seen live shopping take off in other parts of the world,”

“The pandemic has really changed behavior from a consumer perspective, so we’re moving as fast as we can to bring out these tools to help [businesses respond].”