Mobile Search Interface Design had been launched a few weeks back by Google, it was in its desktop since May 2019. It added favicons to the snippets and the black ad label for desktop search ads. Lots of complaints were recorded in the search community because of the design release like the mobile released. However, it was not the same as the mobile release as there are many complaints outside the search community.
Recommended: Google Introducing New Desktop Design With Black Ad Label
Therefore, Google said they may (or may not) return this change. For the time being, Google said they will keep on trying different things with new changes and may evacuate the favicons and additionally black ad labels over desktop search based on the tests. Truth be told, Google started testing these progressions on Friday.
Check What Google Said on Friday:
Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop….
— Google SearchLiaison (@searchliaison) January 24, 2020
Source: Twit
Source: Twitter
Many Users are seeing that Google is testing around this since Friday through today and likely going ahead for half a month as Google stated.
No fevicons today. #Google testing new formats for serp results??? #GoogleUpdate #SEO@Marie_Haynes @dannysullivan @rustybrick @JohnMu pic.twitter.com/tzvFNwvlmg
— Rahul Varpe (@varperahul) January 25, 2020
Image Source: Twitter
@CyrusShepard Seems like even Google feel bad how you look in the favicon?. they seem like testing SERP without favicon. @rustybrick https://t.co/4zi2qoNW24 pic.twitter.com/diHAsGsj3B
— Sudhir Singh (@WebSudhir) January 26, 2020
Hence, expect plenty of changes throughout the coming weeks.