Indian e-commerce company Flipkart and America’s e-commerce company Amazon are planning to adopt vastly divergent strategies in the New Year to dominate one of the world’s most dynamic ecommerce markets, said analysts who also predict Paytm Mall, to open a third front.
To Woo more Customers
Flipkart is planning to woo more customers in smaller cities and towns with its own brand of consumer products. Whereas Amazon on other hand is looking to deepen the range of offerings for its premium customers, as both the companies are looking to entrench their positions and also to open new markets.
Competing for Top Spot
The two organizations, up until this point, have contended wildly for top spot in the Indian online retail showcase with deep discounts, the most exclusive deals on cell phones and a wide cluster of design items especially amid the prominent festive season deals.
As per Counterpoint Research, Flipkart and Amazon together caught near 87% of the online cell phone showcase in 2017. Now, as online retailers are looking to add new online shoppers, the private label-strategy from Flipkart is expected to gain momentum.
Flipkart to Expand the Grocery Business
Flipkart wants to grow its staple business mindfully by propelling in under 10 urban communities one year from now, with a blend of metros and littler towns. Indeed, even as the two giant’s battle for the marked and high normal offering value openings, specialists figure a third player, likely Paytm Mall, will catch the lower end of the market.
“It’s a different model, which means that among the two players Flipkart and Amazon, only one might secure the leadership title, but Paytm Mall may carve a niche for itself,” said Redseer’s Anil Kumar