A bengaluru based electronic e-commerce company Flipkart is expanding its offerings in the private labels and exclusives categories, so as to double its sales from last year. “This time, a huge focus has been on creating categories, brands and products which are exclusively available on Flipkart,” said Rishi Vasudev, VP of Fashion retail at Flipkart.

Flipkart launches a brand range from Peter England

Flipkart has said that it will launch a brand range from Peter England as they are ramping up their selection ahead of the shopping festival, The Big Billion Days 2017. To tap into women’s ethnic category, Flipkart has also launched its private label ‘Divastri’ in the fashion category.

Private names enable an organization to cut cost and control nature of the item. Flipkart’s fashion arm Myntra, whose nine of the best 20 brands sold are its own particular design marks, as of late declared that the organization was operationally beneficial.

Flipkart dominates 70% of the fashion market share  

Flipkart, alongside its fashion arms Myntra and Jabong, rules 70% of the design advertise, as indicated by industry gauges. Flipkart had before said that design represents over 60% of the units sold on the stage.

“Flipkart’s sales are split into 60-40 in favor of men, as men focus more on brands whereas women prioritize based on the selection”. Said vasudev.