Pinterest has launched a Pinterest Shop- a dashboard generated by the company. The new dashboard will list up profiles and products of small businesses in an Etsy-style fashion. only 17 small business profiles will be shown.

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Current Analysis:

Shop as of now incorporates 17 small businesses that make and sell one of a kind merchandise and have transferred their item lists to Pinterest. The items are then naturally transformed into Product Pins. Pinterest said it will keep refreshing the Pinterest Shop with new products and businesses.

More Information:

• Small Businesses that are interested in features in Pinterest Shop need to share their stories over the Pinterest link.
• Pinterest said retail brands selling on the platform have seen 2x higher return on ad spend, and 1.3x higher return than from traditional search.
• Pinterest shops turn out to be another move in making the platform towards e-commerce.