Google is introducing two new methods through which advertisers now can target their audience in google search. Over the coming weeks, methods will be rolled out globally.
Two New Methods:
Advertisers can use Affinity Audiences feature to target their users and it helps the advertisers to increase awareness and drive consideration to those audiences who have shown interest in a given topic. Google says, Volkswagen has used this affinity audience feature and gets a hike of 250% in conversion rate.
Seasonal Event Segments for In-Market Audiences:
For the holiday season, Google is coming up with new seasonal event segments for in-market audiences on Google Search and on YouTube as well.
Image Source: Search Engine Journal