Google is introducing two new methods through which advertisers now can target their audience in google search. Over the coming weeks, methods will be rolled out globally.

Also Read: Google Ads User Can Enhance Video Ads At Campaign Level

Two New Methods:

  • Affinity Audiences:

Advertisers can use Affinity Audiences feature to target their users and it helps the advertisers to increase awareness and drive consideration to those audiences who have shown interest in a given topic. Google says, Volkswagen has used this affinity audience feature and gets a hike of 250% in conversion rate.

  • Seasonal Event Segments for In-Market Audiences:

For the holiday season, Google is coming up with new seasonal event segments for in-market audiences on Google Search and on YouTube as well.

Google giving example on new feature added in ads
Google giving example on new feature added in ads

Image Source: Search Engine Journal

 

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