Google suggest company officials follow their structured data requirements so that their content becomes eligible to appear as high result.

Also Read: Google Larger Sites Not To Use Google Crawl Setting

John Mueller Statement
John Mueller Statement

Image Source: Search Engine Journal

Using different structured data that Google supports is optional but acceptable as a result it helps Google to rank the content accordingly.

John Mueller Explaining Structured Data
John Mueller Explaining Structured Data

Image Source: Search Engine Journal

More on the Information:

  1. Using structured data guidelines doesn’t give any guarantee that the web page will appear as a result rich rather than just become eligible to appear as a result rich.
  2. If a company goal is to display a web page as a rich result in google, then guidelines must be followed.

 

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