Google announced on Twitter about the rolling out of a new core update for 2020. This is going to be the first core update of this year. But Google is generally rolling out these updates after a few months.

Recommendation: Early Signals For Another Google Search Ranking Algorithm Update

Tweet By Google Search Liaison

Last Update

The last update from Google was on 29 September 2019. That update is considered to be the weakest from various SEOs as it didn’t impact the websites in that manner. Google’s earlier update hit websites in a very broadway. Google introduced another update in the month of November but this was specific to local rankings.

Hit By Latest Core Update

Google has given a number of advices if websites are hit in a negative manner. The advices are not a specific course of action to do. A negative ranking impact will not tell what’s wrong in the pages. Therefore, it is advisable to read Google’s advice.

Google Guidelines To Focus Again

  • Reassessing Content-

It is advised from Google to website users that don’t change anything on the website. There is nothing to be worried about if some pages are not doing well after a core update. They haven’t violated the webmaster guidelines. The further company said that a core update is not specific for any page or website. The core update is basically about how well Google’s systems understand the content.

  • Focusing On Content

Google said if some pages ranking goes down then there is nothing to do to fix. Google understands those as well who are doing less and after a core update, it goes more down but at the same time understand that website owners are giving the best content to their capabilities.

  • Google Advises Questions

Following are the questions that every website owner should keep in mind:

1. Content and quality questions
  • Does the content provide original information, reporting, research or analysis?
  • Does the content provide a substantial, complete or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
  • Does the headline and/or page title provide a descriptive, helpful summary of the content?
  • Does the headline and/or page title avoid being exaggerating or shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
2. Expertise questions
  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
  • If you researched the site producing the content, would you come away with the impression that it is well-trusted or widely-recognized as an authority on its topic?
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well?
  • Is the content free from easily-verified factual errors?
  • Would you feel comfortable trusting this content for issues relating to your money or your life?
3. Presentation and production questions
  • Is the content free from spelling or stylistic issues?
  • Was the content produced well, or does it appear sloppy or hastily produced?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the content have an excessive amount of ads that distract from or interfere with the main content?
  • Does content display well for mobile devices when viewed on them?
4. Comparative questions
  • Does the content provide substantial value when compared to other pages in search results?
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Source: Google Webmaster Blog



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