Google announces the 8th version of its Google Ads API which consists of a no. of new features like cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more.

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Google also released a video which elaborates what’s all new in the Google Ads API Version 8.

Check here whats all new in version 8:

Asset

  • Added support for the following metrics for CustomerAssetCampaignAsset and AdGroupAsset:
    • absolute_top_impression_percentage
    • all_conversions
    • all_conversions_from_interactions_rate
    • all_conversions_value
    • average_cost
    • average_cpc
    • average_cpe
    • average_cpm
    • average_cpv
    • clicks
    • conversions
    • conversions_from_interactions_rate
    • conversions_value
    • cost_micros
    • cost_per_all_conversions
    • cost_per_conversion
    • cross_device_conversions
    • ctr
    • engagement_rate
    • engagements
    • interactions
    • interaction_event_types
    • interaction_rate
    • impressions
    • top_impression_percentage
    • value_per_all_conversions
    • value_per_conversion
    • video_view_rate
    • video_views
  • Added segments.asset_interaction_target for CustomerAssetCampaignAsset and

AdGroupAsset to indicate if the interactions are on the asset itself.

  • Added TransactionAttribute.item_attribute to support associate information about a sold item with a transaction.
  • Added the following fields to UserAttribute:
    • last_purchase_date_time
    • average_purchase_count
    • average_purchase_value_micros
    • acquisition_date_time
  • Added the following values to OfflineUserDataJobError:
    • FUTURE_TIME_NOT_ALLOWED
    • LAST_PURCHASE_TIME_LESS_THAN_ACQUISITION_TIME
  • Updated Maximize_conversion_value.target_roas to support an optional Target ROAS setting on the Maximize Conversion Value portfolio and standard bidding strategies for Search campaigns. This field will become mutable for all customers at a future date. We will post a notification on the Google Ads Developer blog when developers can update this field.
  • Updated Maximize_conversions.target_cpa to support an optional Target CPA setting on the Maximize Conversions portfolio and standard bidding strategies for Search campaigns. This field will become mutable for all customers at a future date. We will post a notification on the Google Ads Developer blog when developers can update this field.
  • Added support for creating and managing cross-account bidding strategies in manager accounts, and the ability to attach them to campaigns in customer accounts:
    • Added BiddingStrategy.currency_code for bidding strategies in manager customers, which can be set on creation and defaults to the manager customer’s currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer’s currency. In all cases the effective_currency_code field returns the currency used by the strategy.
    • Added AccessibleBiddingStrategy to represent a view of all BiddingStrategies owned by and shared with the customer.
    • Added AccessibleBiddingStrategyService to read accessible bidding strategies.
    • Added Campaign.accessible_bidding_strategy for retrieving the fields of the portfolio bidding strategy identified by bidding_strategy.When a campaign uses a cross-account bidding strategy, this will be a subset of the properties normally defined for a bidding strategy, since certain properties are only accessible by a bidding strategy’s owner.

CampaignError.NOT_COMPATIBLE_WITH_VIEW_THROUGH_CONVERSION_OPTIMIZATION. Reports incompatibilities with view through conversions setup.

Source: Google Ads API Release notes

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