Google has officially announced that its “Swirl” 3D ads from now will be available to all Display and Video 360 customers worldwide.
As seen above, the Swirl format allows advertisers to make use of interactive 3D presentation formats in their promotions.
“Swirl lets consumers engage with a product like it’s right in front of them by allowing them to rotate, zoom and expand the creative in the ad. Swirl ads allow brands to illustrate changes in behavior, new technology performance, unique product features and more.”
Creating a 3D presentation will require technical capacity and investment as the ads look great and could potentially deliver amazing results. Swirl ads can be created by advertisers by using pre-made 3D assets through Google Web Designer which now contains templates for Swirl.
“Brands and agencies can also edit, configure, and publish high-quality, photorealistic models to use in immersive display ad using Google’s 3D platform Poly.”
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Conclusion
Swirl ads could be a potential option to boost brand messaging and engagement. With a lot of platforms adopting AR and VR presentation formats, Swirl will offer Google a great way to transform its ad offerings. It is a vast option though it requires some additional investment, it could be worth it if you can create an engaging campaign.
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