An update process which began in early November has now been confirmed by Google. According to Google, it is impacting local search results majorly. The update has completely rolled out.

Recommended: Google November Core Algorithm Updates Is Not Just About Links

Tweet By Google SearchLiaison:

Neural Matching:

After November 2019 Local Search Update, Google is trying to apply neural matching to local search results. Neural matching helps Google in understanding the queries in a better way and results in the production of relevant local businesses.

Google Explanation:

Google On Neural Matching
Google On Neural Matching
Image Source: Search Engine Journal

Impact:

  • Now many businesses will show up in the list according to the queries earlier which were not available.
  • Google has not confirmed yet about up to what extent local search results are impacted. But the update is rolled out globally and in all languages.
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