Google Confirmed Update Effecting Local Search Results


An update process which began in early November has now been confirmed by Google. According to Google, it is impacting local search results majorly. The update has completely rolled out.

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Tweet By Google SearchLiaison:

Neural Matching:

After November 2019 Local Search Update, Google is trying to apply neural matching to local search results. Neural matching helps Google in understanding the queries in a better way and results in the production of relevant local businesses.

Google Explanation:

Google On Neural Matching
Google On Neural Matching
Image Source: Search Engine Journal


  • Now many businesses will show up in the list according to the queries earlier which were not available.
  • Google has not confirmed yet about up to what extent local search results are impacted. But the update is rolled out globally and in all languages.

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