Google has taken an initiative for giving fact check labels on SERPs for almost 3 years now. Fact checks now seem to search results over 11 million times a day, which includes global search results and Google News in 5 nations.

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ClaimReview Markup

Showing fact checks label is possible because of ClaimReview Markup. It is a different kind of schema that enables fact-checkers to check whether claims made on the web pages are relevant or not.


ClaimReview Markup Fact Checks Label Snippet
ClaimReview Markup Fact Checks Label Snippet
Image Source: Search Engine Journal

Snippet For Claim Web Pages

The markup lets web pages display a snippet that honestly lays out for searchers what the claim is, who made the declaration and whether or not the reality-checkers found it to be proper or fake. All of the reality-checked claims are available in a publicly available search tool which lets you seek through a database of over 40,000 fact assessments.

Google Says

Google Says About Fact Check Labels
Google Says About Fact Check Labels
Image Source: Search Engine Journal


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